HomeScapes’ study reveals differences in perspectives on cooking and dining
INDIA: Interio, a leading home and office furniture business entity of Godrej & Boyce, part of the Godrej Enterprises Group, has unveiled fascinating insights into India’s culinary habits and kitchen dynamics through its latest ‘HomeScapes’ survey. The survey highlights intriguing city-specific trends, with Chennai and Lucknow emerging as the top havens for home foodies.
The survey reveals that nearly one in three respondents in Lucknow 31% and 28% in Chennai consider their kitchens and dining rooms as the primary spaces for food experimentation. This trend aligns with the growing preference for homemade, authentic, from scratch masalas and condiments, as predicted in the Godrej Food Trends Report 2024. A significant portion of respondents express a desire to revive family cooking traditions. In Lucknow and Chennai, 41% and 37% of respondents respectively consider it essential to revive the routine of cooking with family and sharing secret recipes. Hyderabad shows the strongest inclination towards this trend, with 70% of respondents eager to inculcate this habit.
Hyderabad leads in embracing open kitchen concepts, with 73% of respondents believing it makes cooking and dining more participative. Chennai and Lucknow also show strong support for this trend, with 59% and 54% of respondents respectively favoring the idea. Interestingly, Chennai and Lucknow demonstrate their culinary engagement in different ways, particularly at the dining table. In these cities, 60% of Chennai respondents and 53% in Lucknow enjoy light-hearted debates about seating arrangements, adding a playful element to family meals. Hyderabad, while leading in kitchen design preferences, shows a different dynamic at the table, with 36% of respondents participating in such mealtime interactions.
Kolkata presents an intriguing contrast. While the proportion of home foodies (24%) is close to the national average (25%), the city shows the lowest engagement in both cooking and dining activities. A striking 83% of Kolkata respondents prefer separate kitchens to maintain presentable living spaces.
Commenting on these findings, Swapneel Nagarkar, Senior Vice President & Business Head, Godrej Interio, said, “The ‘HomeScapes’ research highlights the profound emotional bond individuals share with their kitchens and dining spaces. Our insights reveal the diverse culinary habits across cities, reflecting how people interact with their kitchens and dining spaces. At Godrej Interio, we are committed to creating furniture that enhances these experiences, ensuring that homes remain the heart of culinary creativity, and family bonding and cater to the diverse needs of Indian households, from open-concept kitchens to multifunctional dining areas.”
The “HomeScapes” survey was conducted with XX Indians living across seven cities, including Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Lucknow.
