PUNE: Chitale Bandhu Mithaiwale, the iconic name in Indian namkeens, sweets, and snacks; proudly marks the beginning of its 75th anniversary this year. To celebrate this milestone, the company has announced an exciting collaboration with cricket legend Sachin Tendulkar for the next phase of their dynamic journey, which will be a combination of tradition and star power that promises to delight fans and customers alike.
Established in 1950, by the visionary Late Bhausaheb Chitaleand then joined by the Late Rajabhau Chitale, they laid a foundation of culinary excellence that has become a cherished part of countless households. Their commitment to quality and tradition has solidified Chitale Bandhu’s reputation, making it a household name across India and beyond. Having grown from a modest sweets store to an internationally renowned brand known for its rich quality delicious products, brand Chitale Bandhu has expanded its offerings to include a wide array of premium as well as a pocket-friendly range of namkeens, sweets, and snacks delights.
The second generation of leadership, comprising Madhav Chitale, Shrikrishna Chitale, and Sanjay Chitale, has ably laid the foundation of a strong business network. They have supported and grown the business by establishing robust retail and distribution channels and also made significant strides in social responsibility and community engagement. Their efforts further cemented Chitale Bandhu’s reputation as a beloved brand.
With Sachin Tendulkar now on board as the new brand ambassador, brand Chitale Bandhu is excited to announce that the cricketing icon will join forces with the brand to introduce a new range of snacks and savories. These new offerings will be inspired by consumers’ favorite flavors and crafted with the same dedication to excellence. The collaboration between Chitale Bandhu Mithaiwale and Sachin Tendulkar is more than just a partnership; it’s a celebration of shared values, legacy, and the spirit of excellence that defines both icons.
“As someone who values tradition and excellence, I am pleased to partner with Chitale Bandhu, a brand that has been a cherished part of so many lives, including mine, for generations,” said Sachin Tendulkar. “I’m excited to join them as they celebrate their 75th-year milestone and continue to bring joy to families across the globe.”
“Sachin Tendulkar’s values of dedication and excellence mirror those of our founders, and we are thrilled to welcome him as our brand ambassador. We look forward to creating new memories with our customers through this collaboration”, said Indraneel Chitale -Partner, Chitale Bandhu Mithaiwale.
“Celebrating 75 years is a significant achievement for us, and we are excited to share this moment with our customers and team members,” added Kedar Chitale – Partner, Chitale Bandhu Mithaiwale.
In 1976, the company introduced the Maharashtrian Bakarwadi, a distinctive and popular snack that quickly became a favorite among its customers. Recognizing the growing demand for this unique treat, Chitale Bandhu made a groundbreaking move in 1996 by becoming the first company in India to machine-produce Bakarwadi, ensuring consistent quality and taste to meet the increasing market needs. From the bustling streets of Pune to households in the United States, Europe, the Gulf, and beyond, Chitale Bandhu and ChitaleBandhu Americas has become a cherished part of countless celebrations, offering a diverse range of over 250 products, from sweets to savories and more.
As Chitale Bandhu looks back on its illustrious history, the company remains focused on its future, continuing to deliver exceptional products and experiences. The beginning of the 75th-anniversary with Sachin Tendulkar marks a new chapter in the brand’s storied legacy, one that blends tradition with modernity and sets the stage for continued success.
