NEW YORK, NY: Coach, the American luxury fashion brand, has unveiled its Spring 2024 collection at the New York Public Library. The collection, which celebrates Stuart Vevers’ 10th anniversary with the house, features tailored silhouettes in heritage materials reimagined with a youthful counter-culture attitude and the love-worn beauty of one-of-a-kind vintage pieces. The collection also introduced and evolved design concepts in Coach (Re)Loved, its program for exploring circular craft by exploring, designing, and learning with an emphasis on reducing waste during the creative process.
The collection featured leatherware and fringed suede jackets and blazers, as well as regenerative cotton and denim staples, hand-distressed with artisanal techniques to create variations in texture and color. Spring 2024 introduced repurposed leatherware and denim crafted of deadstock and pre-loved pieces sourced by the Coach design team, as well as slip dresses crafted with lace and fabric left over from previous Coach productions. The house also continued to work with regenerative and recycled materials, as well as botanical dyes in slip dresses derived from marigolds, black walnut, logwood, indigo, and more.
The collection also debuted sheer, raw-cut slip dresses and worn-and-repaired knit dresses, darned and mended by hand. In addition, the collection introduced a series of collegiate t-shirts and sweatsuits printed with the graphic for Donohue’s, the classic Upper East Side steakhouse, reimagining its iconography as a sporty emblem. Leathergoods and footwear offered a playful, expressive contrast to the collection’s heritage pieces, introducing colorful patent sneakers and jelly flats and new quilted iterations of the Coach Shapes and the iconic Coach Tabby bag.
“As I reflect on the past ten years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now. The collection distills these memories and translates them through Coach’s enduring fashion language–the essential design and quality that inspires people to express themselves freely as they are,” said Vevers.
The presentation was held in the New York Public Library’s Celeste Bartos Forum, customized with decor in Coach’s archival hues. The seating was arranged to give all guests a front-row view of the collection, emphasizing the audience’s role in being part of the story. In addition, Vevers continued his approach of using street-casting to introduce new faces to fashion who represent the spirit of today’s generation.
The show was followed with a seated dinner in the library’s Edna Barnes Salomon Room to celebrate Stuart Vevers’ 10th anniversary with Coach, and his vision of reimagining the house’s heritage for now, inspired by his belief that fashion can be a community where all are free to express themselves as they are. A curated selection of pieces from Spring 2024, including quilted Tabbies and pieces featuring the collection’s kiss print, are available to buy now at Coach House and Coach SoHo in New York City and on coach.com.
