- Haworth inaugurates first dealer showroom in Western India, plans to expand 10 showrooms across India by 2026
- Showcases a range of Executive and Premium furniture at its 5,000 sq. ft showroom
- Aims to have double-digit growth in the year 2024 in line with expansion across India
PUNE: Haworth, a 2.57 billion US dollar company, offering premium global workspace solutions, announced its expansion in India with the inauguration of its first dealer showroom in Pune, in partnership with Matrix Workspace Solutions. Matrix has been at the forefront of architectural innovation, offering a seamless blend of design, fabrication, and installation solutions. This is Haworth’s first dealership in Pune, underscoring its commitment to strengthen its presence in India and the broader Asia Pacific region.
The 5,000 sq ft showroom will offer the best of international design, and quality and showcase Haworth’s Executive and Premium range of furniture for future workspace. The showroom will house eclectic products from eminent designers like Patricia Urquiola and Mac Stopa. The showroom is an architectural innovation that will give clients an immersive experience on total floorplate perception, enabling them to visualize the blueprint of the next-gen workplace. The showroom will give future creators of ‘Office Space’ a sneak peek into upcoming trends and throw light on how to create a productive environment.
Haworth has witnessed robust growth in the Indian market in recent years and now focuses on strengthening its presence in the country. Haworth is setting up its second state-of-the-art factory in Sriperumbudur, with the aim of further increasing its footprint in the Asia-Pacific region. Haworth is investing $8 – $10 million, in setting up this factory in Chennai, doubling the space of its current plant totaling 113,000 sq. ft. Recently, Haworth also inaugurated its brand-new 26,000 sq. ft. largest showroom in Chennai. Haworth is further exploring new markets in emerging cities and has recently onboarded new dealers in Delhi NCR and Ahmedabad. The company continues to bag orders from across various verticals, as well as from leading organizations, government entities, and the education sector, reinforcing its position as a preferred workspace solutions provider.
Henning Figge, President of Haworth International said, “Our continued focus on expanding in India has just inched further. We are elated to announce our presence in the most promising market in the West, Pune. The decision to expand our operations in Pune stems from our commitment to meeting the growing demands of our customers and seizing new opportunities in the region. We have been in India since 1997 and have been an integral part of the development of high-grade office furniture. With the expansion of Grade A spaces across India, we expect to increase our business in emerging markets in the country. Localization of key products in India, supply chain optimization, implementation of a new ERP system, onboarding new dealers, market expansion, and investment in new showrooms are our strategic imperatives.”
“Strategic focus on localization of key products will help us address the growing market needs and improve our delivery timelines. We are also focused on premium seating while capitalizing on emerging opportunities in systems and pods. We are also driving big on technology, a fundamental part of a user-friendly workplace. Furniture settings with built-in power outlets, USB ports, and wireless charging stations will be the highlight at the Pune showroom and will help build agile workplaces. Matrix showroom aligns with our commitment to continue to deliver excellence across various sectors where we are eager to make a curious lasting impact,” said Praveen Rawal, Vice President of Sales of Haworth APAC.
“We are excited to enhance our presence in the Pune market through our partnership with a global brand like Haworth. By bringing the latest workplace design trends to Pune, one of India’s leading markets for commercial leasing, we aim to elevate the workplace environment and living spaces. At Matrix, we offer comprehensive solutions from entry to exit. With Haworth, experience a workplace that seamlessly combines functionality with aesthetic allure, inspiring creativity and fostering productivity,” said Kewwal Thakkar, Managing Director of Matrix Architectural Solutions.
Haworth has a presence in over 150 countries and employs more than 8,000 professionals worldwide. In India, Haworth operates 5 showrooms and offices as well as two dealer showrooms with over 300 employees. Additionally, the company has established a global Shared Services Centre (SSC) in Chennai as part of its bestshoring initiative.
