Aims to strengthen D2C brands and merchants in the state through its state-of-the-art Checkout Network and industry-first 1-tap payment solution
PUNE: Simpl, India’s foremost Checkout Network, today announced its plan to onboard over 4,000 merchants including Direct-to-Customer (D2C) from Maharashtra on its full-stack Checkout Network over the next 2-3 years. This strategic move intends to empower thousands of merchants in the state’s rapidly expanding start-up ecosystem by increasing online conversions and reducing returns.
Maharashtra, known for harboring some of the fastest-growing D2C brands, offers a conducive ecosystem for innovation and entrepreneurship, with various initiatives empowering emerging enterprises. Simpl aims to bolster these merchants through its cutting-edge Checkout Network, featuring the industry-first 1-tap payment solution, thereby empowering them across the state. Several enterprise and D2C merchants from the state such as Nursery Live, India’s largest gardening platform, Aadya, a handmade silver antique jewelry maker and Fabbeau, a vegan skincare brand rely on Simpl’s Checkout Network to improve their customer experience, and hence the company aims to expand its presence in Maharashtra over the years. These merchants would be across segments including apparel and footwear, grocery and gourmet, personal care, and healthcare among others.
Commenting on the development, Nitya Sharma, Founder & CEO, of Simpl, said, “With a nuanced understanding of the D2C space, our mission is to alleviate the challenges in the industry with innovative solutions. Through our state-of-the-art Checkout Network and revolutionary 1-tap pay, we aim to improve conversions and reduce cash-on-delivery and returns for merchants while offering convenience and trust for millions of customers. We are committed to extending our platform and support to the thriving merchant community in Maharashtra – a state known for its vibrant entrepreneurial culture. In this endeavor, we aim to empower over 4,000 start-ups over the next 2-3 years with our cutting-edge technological solutions in creating a shared value for the customers and the local economy”.
This development was shared on the sidelines of Simpl’s first ever D2C Unlocked in Pune today, its flagship community-led founders event which saw a confluence of dozens of D2C merchants from Pune who engaged in discussions around building and scaling brands through knowledge sharing and collaboration. The event witnessed participation with city-based founders including Nandu Singh, Founder of Nursery Live, Anushka Iyer, Founder of Wiggles, an omnichannel pet care brand, and Sayalee Marathe, Founder of Aadyaa, a handmade silver jewelry brand.
With over 26,000 merchants including enterprise and D2C and more than 10 million users across the country connected to Simpl’s network, the platform is the preferred choice for merchants and customers alike looking to improve conversions and have a seamless checkout experience online.
The D2C sector in India has experienced remarkable growth, with consumers increasingly turning to online shopping platforms and the influence of social media. According to a report by Mordo Intelligence, the D2C industry is projected to grow at a CAGR of 34.5 percent between 2022 and 2027. Simpl aims to spearhead this transformation and emerge as a leading enabler of change, empowering D2C merchants in Pune and driving their success.
 from Maharashtra on its full-stack Checkout Network over the next 2-3 years. This strategic move intends to empower thousands of merchants in the state’s rapidly expanding start-up ecosystem by increasing online conversions and reducing returns.){kind=link}