Built for unapologetic self-expression, where hair becomes a statement
INDIA: Global hair styling brand got2b launches in India on 20th January 2026, with its bold new way to look at hair, that’s not only about self-expression but also about creativity, and breaking the rules. Designed for people who see hair as a personal statement rather than a routine, got2b arrives to give Indian consumers the freedom to experiment, play, and own their look with confidence.
Born in Germany and inspired by urban counterculture, got2b has always stood for individuality and creative freedom. The brand doesn’t follow trends; it encourages people to create their own. Known worldwide for its edgy personality and high-performance styling products, got2b has built a loyal global following among those who like to push boundaries and express who they are through their hair. The brand brings this fearless spirit to India, with products designed to work across different hair types, textures, and climates.
“Young India is rewriting the rules of self-expression with confidence and creativity,” said Kartik Kaushik, General Manager – Henkel Consumer Brands India & South Asia. “got2b is designed for Gen Z — a generation that loves to experiment, push boundaries, and express who they are through their hair. It’s a bold, playful brand that celebrates individuality.”
The got2b India launch introduces a range of styling essentials made for bold looks and real-life wear from the cult-favorite Glued Gel and ultra-strong Glued Hairspray that offers 72 hours of non-sticky hair to the Glued Wax for flexible, no-crunch hold for fierce spikes. The lineup also includes two innovative dry shampoos: the Extra Fresh Dry Shampoo with an Apple & Sandalwood scent for up to 48 hours of long-lasting fragrance, and the Extra Volume Dry Shampoo with Lemon & Bergamot Scent. With got2b, hair becomes a playground, no rules, no limits, just self-expression
The brand will be available across all beauty marketplaces, including Nykaa, Tira, Sephora, Blinkit, Amazon & Zepto.