GoodDot introduces one-of-its-kind Pro Chaap – a healthy and economical alternative to Paneer and Chicken

With 64% protein content, this Zero Maida Soya Chaap, priced much lower price than even chicken and paneer, is a versatile, convenient, and conscious option for consumers and businesses alike

INDIA: GoodDot, the pioneer in the plant-based meat industry, has now introduced “Pro Chaap” – an alternative to traditional chaaps. This innovative offering is a one-of-its-kind ‘Zero Maida Soya Chaap’ in the ever-evolving food industry.  This protein powerhouse is set to transform the way we consume protein with its exceptional nutritional profile, taste, texture, versatility, and convenience.

Soya chaap has gained huge popularity in the northern part of the country and is now making a move nationally. While most of the soya chaaps available contain maida (refined flour) as a significant constituent, Pro Chaap is a zero maida and zero cholesterol product that is rich in dietary fiber as well. What further sets it apart is its incredible texture, which has a beautiful layered feel, and can be used across cuisines to create a wide gamut of culinary experiences. From tantalizing tikkas and mouth-watering fillings to aromatic curries, keema, biryanis, and even the national favorite Chinese Chilli dishes and Asian-style stir-fries, Pro Chaap opens up immense possibilities through one SKU. Preparing Pro Chaap is effortless, as it only requires boiling water to hydrate the product and get it ready for application. The layered texture and fiber structure ensures excellent moisture and flavor retention, enabling chefs to create new and exciting avatars of crowd favorites.

With an impressive protein content of 64%, Pro Chaap offers a wholesome and satisfying alternative to both paneer and chicken and can be positioned as Chaap or plant-based meat. Further, its long shelf life of one year and ambient stability make it a convenient choice for food service players. At a price that is 30-50% lower than chicken or paneer, Pro Chaap adds a new protein for chefs and food service players, and enables them to bring new and exciting offerings to their customers, while reducing food costs! The power-packed Pro Chaap exhibits a  delectable blend of protein and nutrient-rich ingredients, elevating vegetarian and plant-based dishes to new heights. 

“The plant-based meat and alt-protein industry is at an inflection point, and it is poised for explosive growth. The success of companies in the space is contingent upon continuous product innovation to meet customer expectations in terms of taste, affordability, and nutrition. With the advent of Pro Chaap, our team has met all the vital benchmarks of taste, price, and nutrition. Now consumers can enjoy tasty and high-quality plant-based protein at a price of almost 40-50% lower than chicken and paneer.“, said, Abhishek Sinha, Co-Founder & CEO, GoodDot.

Pro Chaap is making inroads into luxury hotels like Marriott, Novotel, Radisson, Raffles, and more, apart from restaurants like Global Grill, Bodhi Tree, Grillophilia, and even some of the leading Dhaabas across West and North India! The product has also found favor with some of the major food co-packers and exporters, pointing to its tremendous value. 

GoodDot continues to lead the way in the plant-based meat industry, offering innovative and environmentally friendly alternatives to traditional animal-based products. With the launch of Pro Chaap, GoodDot aims to demonstrate its dedication to revolutionizing the food landscape, providing food service players with affordable and extremely versatile options across the value chain.