MUMBAI: HDFC Life, one of India’s leading insurers, has set a new Guinness World Record for creating the largest online selfie mosaic made from 19,097 photos clicked by individuals for the ‘Insure India’ campaign. The campaign aims to raise awareness on the importance of life insurance amongst Indians and represents the concept of shared responsibility of employees, partners, and customers to drive positive change in ensuring the protection and financial wellbeing of every Indian through life insurance products and services.
As part of this campaign, HDFC Life rolled out a series of initiatives amplified through a multi-pronged communication strategy to reach individuals across the nation. To take it a step further, HDFC Life created an exclusive microsite, urging everyone to join the movement and stand as one to attempt a Guinness World RecordsTM title. HDFC Life achieved this feat for the ‘Largest online selfie mosaic with 19,097 photos’, which stands as a testament to their commitment.
Vishal Subharwal, Chief Marketing Officer & Group Head – Strategy, HDFC Life, said, “HDFC Life is dedicated to increasing the awareness and adoption of life insurance, with a larger industry vision to ensure ‘Life insurance for all’ by 2047. The ‘Insure India’ campaign is an effort to drive awareness around the category amongst Indians. We are delighted to be conferred the Guinness World RecordsTM title. We thank everyone who joined this movement – our customers, partners, and employees – for their wholehearted support and participation. We hope that an increase in awareness about life insurance consequently leads to an increase in the sum assured (life cover) for Indians. Life insurance plans have the power to protect one’s family’s future and act as an essential tool to secure various financial goals.“
The Guinness World RecordsTM representative visited Mumbai and presented the official certificate to HDFC Life. Official Adjudicator and Spokesperson from Guinness World RecordsTM, Swapnil Dangarikar, said, “Guinness World RecordsTM is glad to recognize HDFC Life for their achievement in promoting life insurance via the most contributions to an online selfie mosaic with 19,097 photos. We congratulate them for setting up this record and declare them as Officially Amazing!“
HDFC Life has a nation-wide presence with its own branches and additional distribution touch-points through several tie-ups and partnerships. The count of distribution partnerships is over 300, comprising banks, NBFCs, MFIs, SFBs, brokers, and new ecosystem partners amongst others. The Company has a strong base of financial consultants.
