NEW DELHI: Home Credit India, a leading global consumer finance provider, has launched its festive campaign, #KhushiyonKaShubharambh, under the brand thought of #ZindagiHit. The campaign showcases Home Credit India as an enabler of fulfilling aspirations and helping customers celebrate life without worrying about financial constraints. The heartwarming campaign reaffirms Home Credit India’s leadership in low-to-mid ticket-size finance for mobile handsets and consumer durables.
The new AV released under the campaign showcases the brand’s commitment to helping its customers achieve their financial aspirations by supporting them in making their loved ones’ dreams a reality during this Diwali. The AV is live across digital platforms, including Home Credit India’s social channels such as Facebook, Instagram, X (formerly known as Twitter), YouTube, and LinkedIn.
The campaign emphasizes that Home Credit India is not just a financial services provider but a partner in fulfilling its customers’ aspirations. The company’s extensive presence, superlative consumer experience, state-of-the-art digital assets, and financial literacy initiatives strive to be the beacon of responsible lending in India.
Over the past decade, Home Credit India has established a robust brand presence in the country, currently serving customers in more than 625 cities. With a vast network of 53,000 points of sale (PoS) and a steadily growing customer base of 16 million, Home Credit India has solidified its position as a responsible consumer lender. Furthermore, Home Credit India has actively engaged with over 3 million individuals through its financial literacy campaign, “Paise Ki Paathshala.”
The campaign embodies essential values such as optimism, progress, trustworthiness, transparency, and the role of an enabler, making Home Credit India the preferred choice for consumer durable loans. The company is committed to driving credit penetration and financial inclusion by offering wide financial solutions that are simple, transparent, and accessible to all.
Home Credit India’s #KhushiyonKaShubharambh campaign is about sharing its bond with each of its customers as a financial catalyst, making access to financial services easier and empowering customers for a brighter future
