NOIDA: Honda Motorcycle and Scooter India (HMSI) recently conducted a successful road safety awareness campaign in Noida, Uttar Pradesh, leaving a lasting impact on the participants. The campaign, held at Raghav Global School, saw active participation from over 1800 school students and staff members. The innovative activities such as slogan writing, poster-making contests, road safety quizzes, and article writing competitions kept the participants engaged throughout the campaign.
HMSI strongly believes that children are the future of society and their awareness of road safety at an early stage can contribute to making the roads accident-free. The company frequently conducts road safety awareness programs that are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, government institutions, and non-governmental organizations.
Since its inception, in the state of Uttar Pradesh, HMSI has imparted education to nearly 1.85 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits. The company’s CSR commitment towards road safety aligns with Honda’s global vision statement for the year 2050, where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles.
SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.
- PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.
- INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.
- EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
HMSI’s set of skilled safety instructors conducts daily programs at their 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. The company’s National Road Safety Awareness program made learning fun yet scientific through scientifically devised learning modules, practical learning, and interactive sessions.
HMSI’s road safety awareness campaign in Noida is a step towards achieving the company’s goal of promoting responsible road usage and cultivating safe riding habits. The company’s focus on road safety education aligns with Honda’s global vision statement for the year 2050, and the initiative has already reached millions of Indians.
 recently held a road safety awareness campaign in Noida, Uttar Pradesh, which saw active participation from over 1800 school students and staff members. The campaign included innovative activities such as slogan writing, poster making contest, road safety quiz, and article writing competition, leaving a lasting impact on the participants. HMSI believes that children are the future of society and their awareness of road safety at an early stage can contribute to making the roads accident-free. The company has imparted education to nearly 1.85 lakh adults and children in Uttar Pradesh, focusing on promoting responsible road usage and cultivating safe riding habits.){kind=link}