SHIRDI: On July 26th, Honda Motorcycle and Scooter India (HMSI) organized a highly effective Road Safety Awareness Campaign in Shirdi, Maharashtra. The campaign, held at Atma Malik School, saw an impressive turnout of over 2400 students and staff members, making it a significant milestone for HMSI.
The campaign featured a variety of interactive activities aimed at educating participants on road safety. These activities included safety riding theory sessions, danger prediction training, road safety quizzes, helmet awareness sessions, and Riding Trainer sessions. The engaging nature of these activities ensured that participants remained actively involved throughout the campaign.
HMSI’s commitment to promoting road safety, especially among children, was evident in the success of this campaign. The company believes that instilling awareness of road safety at an early age can contribute to creating accident-free roads in the future. By conducting such interactive and engaging programs in schools, colleges, and government institutions, HMSI aims to reach a wide range of age groups and make a significant impact on road safety education.
The success of the campaign in Shirdi is part of HMSI’s larger CSR commitment towards road safety. The company has set ambitious goals, aligning with Honda’s global vision statement for 2050, to strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working towards reducing fatalities by half by 2030, in line with the Government of India’s directives.
HMSI’s focus on road safety education extends beyond just creating awareness. The company aims to inculcate a safety culture in young minds, empowering future generations to become responsible road users and contribute to a safer society. By conducting programs at traffic training parks and Safety Driving Education Centers across India, HMSI has already reached over 5.7 million individuals with its road safety initiatives.
Through their continued efforts in promoting road safety education, HMSI is making significant strides towards creating safer roads and reducing accidents in the country.
 recently organized a road safety awareness campaign in Shirdi, Maharashtra, reaching over 2400 students and staff members. The campaign featured interactive activities aimed at promoting responsible road usage and cultivating safe riding habits among participants. HMSI's commitment to road safety education aligns with their vision of zero traffic collision fatalities by 2050.){kind=link}