Continues its commitment to health and wellness through a large-scale on-ground sampling drive during one of India’s largest spiritual pilgrimages
PANDHARPUR: In a continued spirit of care and compassion, Amrutanjan Healthcare Limited extended its support to devotees undertaking the Pandharpur Wari, one of India’s most revered spiritual pilgrimages. Amrutanjan Healthcare offered on-ground relief and wellness support to thousands of Warkaris from July 1st to 6th, 2025, helping ease their physical discomfort and enabling them to complete their sacred journey with greater comfort. This marks Amrutanjan’s fourth consecutive year at the Wari — a reflection of its care, relief, and wellness, and an enduring commitment to stand by communities when and where they need it most.
Each year, lakhs of Warkaris (devotees) undertake a gruelling journey on foot from across Maharashtra to the town of Pandharpur, seeking the blessings of Lord Vitthal. Recognizing the physical toll this journey takes on devotees, Amrutanjan distributed free samples of its key offerings, including Amrutanjan Pain Relief Roll-On, Joint Muscle Spray, Back Pain Roll-On, Pain Balm, ORS Powder, and the Yellow Balm. The products were carefully selected to provide instant pain relief and essential hydration to the pilgrims, many of whom cover over 250 km on foot.
“At Amrutanjan, our legacy has always been rooted in serving people where it matters most, be it in their daily lives or during extraordinary moments like the Wari. Supporting the Warkaris on this deeply spiritual and physically challenging journey is both a responsibility and an honour for us,” said Mr. S Sambhu Prasad, Chairman & Managing Director, Amrutanjan Healthcare Limited. “More than a sampling activity; this initiative is about solidarity, care, and standing by our consumers with empathy and purpose. As a brand rooted in care and wellness, we are privileged to support the Warkaris for the fourth year in a row by offering effective pain relief and hydration solutions”.
This year’s initiative saw remarkable reach and impact. Over the course of six days, Amrutanjan engaged with approximately 15 lakh devotees, distributing about 1.40 lakh units of product samples across key touchpoints along the Wari route. Amrutanjan’s commitment to consumers is anchored in empathy, innovation, and accessibility. For over a century, the brand has continuously strived to offer safe, science-backed, and time-tested solutions for everyday health concerns. From pain management to hydration, Amrutanjan’s products are designed to be both effective and easy to use, enabling consumers to lead healthier, more comfortable lives, whether they are at home, at work, or on a sacred journey like the Wari.
Through such purpose-driven outreach, Amrutanjan Healthcare continues to strengthen its bond with consumers while staying true to its brand philosophy of healing through tradition, trust, and innovation.