MURSHIDABAD: iLEAD, the Institute of Leadership, Entrepreneurship, and Development, organized a musical event to promote heritage tourism in Murshidabad. The event showcased iconic locations such as Bari Kothi, Kathgola Palace, and Nashipur Rajbari through a trilogy of music videos. The videos featured multitalented Mr. Pradip Chopra, Chairman at iLEAD and PS Group, who passionately advocated for the preservation and promotion of Murshidabad’s heritage.
Distinguished guests, including Prof. Tapas Chakraborty, Hon’ble Vice Chancellor of MAKAUT, veteran Bollywood actress Ms. Zarina Wahab, Mr. Atul Singh (CSR Head, Emami), Ms. Chaiti Ghoshal (Actress), and Mr. Chiranjeet Chakraborty (MLA and Bengali actor) and Mr. Soumen Mitra (Director General of Police) among others, graced the occasion.
The event transcended beyond a mere musical showcase; it was a perfect blend of art, culture, and heritage, creating a lasting impact through memorable audio and visual compositions. iLEAD, as a college that offers the degree program of BBA in Travel and Tourism, took the initiative to boost heritage tourism in Murshidabad.
The musical event seamlessly weaved through the cultural tapestry of Murshidabad, offering a unique and immersive experience to the audience. The first video, a soulful cover of “Hoshwalon Ko Khabar Kya,” artfully portrayed the legacy of Bari Kothi. “Mera Dil Yeh PukareAaja” then transported the audience to the majestic Kathgola Palace of Murshidabad, while the final video featured “Mujhe Kitna Pyar Hain Tumse,” bringing forth the essence of Nashipur Rajbari.
Ms. Chaiti Ghoshal expressed her admiration by sharing lines written by Mr. Rabindranath Tagore, underscoring Mr. Chopra’s dedication to showcasing the heritage of Murshidabad. Veteran actress Ms. Zarina Wahab also shared her experiences working with Mr. Pradip Chopra, and Mr. Chiranjeet Chakraborty praised Mr. Chopra’s efforts in highlighting the potential of heritage tourism in Murshidabad through music.
iLEAD is a world-class premier institute based in Kolkata that offers degree courses in media, management, design, technology, allied health, tourism, and other professional studies both at the undergraduate and postgraduate levels. Rated as the 4th Best Media School in India by KPMG, iLEAD is affiliated with Maulana Abul Kalam Azad University of Technology with 16+ international university collaborations.
