PUNE: JSW One Homes has launched its new brand film which is presented as a witty take on the hassles faced by a customer during his journey of home construction. The film is narrated by a friend who did not choose JSW One Homes as his home construction partner.
With the spirit of the new year at the core, the film encourages viewers to forget the past when one needed to monitor a site manually with a lot of pain and trouble managing labor and building materials. The brand breaks the clutter by showcasing solutions, through the eyes of their customers, and, also, for a change, through those who didn’t choose JSW One Homes.
The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. Meanwhile, a friend is seen as unhappy. As the film progresses, the unhappy friend narrates his unforgettable struggles of building his home independently unlike the campaign’s protagonist who is happy to have chosen JSW One Homes for building his home. The film ends with the protagonist sympathizing with the unhappy friend about his home-building experience and sharing the details of the JSW One Homes team. The film has been conceptualized by Irani Movietone. Throughout the film, JSW One Homes emerges as the steadfast choice for those customers who seek to build their dream homes. With this new brand campaign, JSW One Homes aims to capture the majority of market share in the focus markets of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana.
Commenting on the new campaign, Gaurav Sachdeva, CEO of JSW One Platforms says, “At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy & convenient. Our in-house project delivery team understands that for the customer, building their dream home is a once-in-a-lifetime opportunity and thus guiding them correctly at every step of the process is of utmost significance. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”
According to Danesh Irani, Founding Partner of Irani Movietone, “In its unique way, the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”
