- Conceptualized by TBWA India, the ad film highlights the specialty of Kinder Joy being the perfect partner for kids for a yummy treat and edutainment
- The limited-edition series of Tom & Jerry and Hello Kitty will enhance the collectibles for a limited period.
MUMBAI: Kinder Joy, the confectionery brand of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, has launched its new TVC campaign continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India. A popular choice for children across all age groups, the new TVC highlights the instant delight that Kinder Joy brings to children’s lives. With this new TVC launch, the brand is now announcing its limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.
Tom & Jerry is the second most known/popular brand in the category and Hello Kitty is highly popular and loved by kids. With these limited-edition collectibles, Kinder Joy continues to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.
The limited-edition series is launched via a campaign film where the video opens with a pair of siblings showing a ‘special’ trick, to their parents. The mother joins in and builds on it by mentioning how Kinder Joy is ‘special’ as well, raising the father’s curiosity. Then the kids and the mother team up and break out in a musical to explain how Kinder Joy is special and it is tasty, fun, and nutritious at the same time.
Speaking on the campaign film, Amedeo Aragona, Regional Marketing Manager Indian Subcontinent – Kinder Brands at Ferrero said, “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of the Applaydu app makes it extra special for the children to learn along with the parents.”.
The TVC will be featured and distributed across broadcast and online platforms. Ferrero India’s marketing efforts for the limited edition will focus on social media and other digital platforms, as well as in-store promotions and advertisements targeted at parents.
These limited-edition packs will have eight engaging toys featuring Spike, Tom, Jerry, and Nibbles and an assortment of toys for Hello Kitty. which will be available pan India at an affordable price of INR 45 from May 2023. It will be available across all leading outlets, including modern trade and traditional stores pan India. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Grofers, Big Basket, etc.
