MUMBAI: The Mumbai Duty-Free collaborated with Dunki, Shah Rukh Khan’s newest and most awaited blockbuster release, for an exciting and promising adventure. With the Baadshah of Bollywood stepping in, this marks the third movie promotion at the store, a pivotal and dynamic moment as more and more Bollywood stars are roping in Mumbai Duty-Free as the perfect destination for their campaigns on-ground.
In Dunki, Shah Rukh Khan plays the role of helping his friends travel internationally, and what better way to honor this sentiment than to partner with Mumbai Duty-Free, a premium store that caters to International flyers! He visited the store, and as expected, King Khan was generous with fan interactions, clicked pictures, autographed posters, and brought vivacious energy to the place. As a part of this joint effort, travelers stopping their way at Mumbai Duty-Free stand a chance to win exclusive merchandise and movie tickets.
Amit Butani, Vice President of Marketing and Strategic Partnerships, shares, “For us, having one of the most distinctive superstars, such as Shah Rukh Khan, step in shows how the film industry is entrusting us with their movie promotions, otherwise done in universities, malls, and theatres. Together, we aim to redefine how movies connect with audiences. Having said that, this collaboration aids our goal, which is always dedicated to generating newer and more fulfilling moments for our customers. We look forward to making Dunki a part of us and our travelers’ delight.”
