BENGALURU: Pantaloons, a leading fashion brand from Aditya Birla Fashion and Retail Ltd., has announced the grand launch of its first Pantaloons OnLoop store in JP Nagar, Bengaluru. The store is a playful, distinctive, technology-first experiential store designed for young and modern customers seeking fun and excitement in all they do.
The new store, spread over a sprawling 70,000 sq. ft., offers experiences beyond fashion, with a spectrum of 50+ fashion brands across categories of apparel, footwear, watches, sunglasses, cosmetics, bags, and more. The store will house renowned ethnic wear brands Tasva, and Jaypore, alongside Pantaloons exclusive brands like Rangmanch, Akkriti, and Indus Route, and iconic sportswear classics such as Puma and Skechers, guaranteeing a fashion-first experience. The store also hosts the first Coco Leni eyewear store in Bengaluru.
Smart Trial Rooms, Endless Aisle, and a Customization zone with heat transfer technology as well as options like embroidered badges, customized bag tags & more, elevate the shopping experience, allowing for seamless browsing and trying on your favorite ensembles.
Sangeeta Pendurkar, CEO, of Pantaloons, Style Up, and Marigold Lane, said, “Pantaloons has over the years become a fashion playground for the young modern shopper. Taking this to the next level, I am delighted to introduce Pantaloons OnLoop as the ‘go-to’ destination for Gen Z, seeking all things lifestyle and fashion. Envisioned as a theatre of imagination, Pantaloons OnLoop offers the customer an unparalleled shopping experience.“
For the next generation of customers who live their lives on a loop, Pantaloons OnLoop represents a destination for a Fun loop that they will keep coming back to. With this launch, Pantaloons has taken a historic step towards transforming the fashion retail environment, offering a technology-first experiential store that provides a sensory feast beyond fashion.