4 screen multiplex at Ambience Mall comprises theme-based auditoriums, 4DX, and Playhouse
INDIA: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of a new cinema, PVR Cinemagic at Ambience Mall, Gurugram. The 4-screen multiplex introduces two unique theme-based auditoriums, “Space and Forest” along with the multi-sensory 4DX and the Kid’s Auditorium Playhouse each catering to diverse customer preferences.
With the addition of PVR Cinemagic, PVR INOX continues its commitment to providing the most experiential out-of-home entertainment experiences across India. This marks the 14th cinema in Gurugram, bringing the total screen count to 64 in the city. In Haryana, PVR INOX now operates 22 properties with 93 screens, and in North India, it boasts 101 properties and 459 screens.
The distinctive theme-based auditoria – “Forest” transports viewers to a serene environment with its green hues and nature-inspired design, while the “Space” auditorium creates an intergalactic adventure with its blue and black color scheme, including a themed rainforest and out-of-space audio track that immerses the audience and takes their experience to new heights upon settling in their seat, before the on-screen feature begins. With a total seating capacity of 397 guests, the new cinema is equipped with the best-in-class theatrical technology with Dolby 7.1 sound, 2K laser projection, and 3D-enabled screens.
PVR Cinemagic features a 4DX auditorium that incorporates on-screen visuals with synchronized motion seats and environmental effects such as water, wind, fog, scent, snow, and more, to enhance the action on screen for an immersive multi-sensory cinematic experience. Further, the Playhouse Auditorium is a one-of-a-kind movie theater designed to captivate younger audiences with vibrant colors, playful elements, and a specially curated seating arrangement accompanied by slides.
Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited said, “In the past few years, there has been a notable shift in the theatrical landscape, with audiences showing a growing interest in distinctive out-of-home entertainment venues. Cinemagic represents our endeavor to make cinemas more experiential, blending diverse themes and sensations. It embodies our commitment to innovate and appeal to every facet of our clientele, promising a memorable cinematic encounter for all.”
The foyer of PVR Cinemagic is a testament to sophistication and modernity, featuring opulent finishes and modern design elements. LED columns create a dynamic atmosphere, while cozy seating spaces and framed artworks celebrating legendary actors and actresses add to the ambiance. The cinema promises culinary delight with a gourmet menu curated by celebrity chefs, featuring cinema classics and seasonal favorites
“PVR Cinemagic embodies our imaginative spirit and underscores our commitment to offering more than just movies; it’s about crafting unforgettable experiences. Whether it’s the tranquil setting of the Forest or the cosmic journey through Space, each auditorium guarantees an unparalleled experience. Through cutting-edge technology and distinct thematic designs, our goal is to fashion an enchanting hub where cinema enthusiasts can delve into spellbinding narratives like never before,” remarked Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
