BENGALURU: Samsung India’s iconic experience store, Samsung Opera House, located in Bengaluru, recently celebrated its fifth anniversary with a K-Pop-themed cultural event called K-Fiesta. The event was attended by over 5,000 Samsung and K-Pop fans who participated in various activities, including a trivia quiz, dance battle, voice battle, and exclusive Korean movie screening.
The anniversary celebration also marked the completion of five exciting years for Samsung Opera House, which has become a hub of technology, innovation, art, and culture for the city. The store has undergone a recent revamp, offering visitors exciting new technology experiences and zones, including Connected Living, Gaming Arena, Audio, Home Theatre, and Lifestyle TVs.
Samsung India’s Senior Director, Mr. Sumit Walia, said, “Consumers, especially the Gen Z and millennials, have come to love this iconic experience store over the last five years, and we will continue to bring in exciting new technology experiences for them.“
Samsung Opera House offers a fully functional customer service center, a personalization counter, and immersive experiences offered by a wide range of products such as QLED TVs, The Frame lifestyle TVs, Bespoke Refrigerators, Ecobubble Washing Machines, Microwaves, and activity zones.
The 33,000 sq. ft. standalone property, which during the British era hosted plays and Operas, was restored by Samsung over two years and opened to the public in 2018. Its facade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.
Samsung Electronics Co., Ltd. is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry, and LED solutions.
