INDIA: Diageo India’s Signature Packaged Drinking Water is proud to be the presenting sponsor of the Ziro Festival, the nation’s most eco-friendly music festival, now in its 10th edition. The festival, set in the Ziro Valley of Arunachal Pradesh, offers enriching experiences for nature lovers and music enthusiasts alike. The festival will take place between 28th September and 1st October 2023.
As partners, Signature Packaged Drinking Water and Ziro Festival share a mutual commitment to fostering a greener planet and enabling meaningful connections with nature. The festival will feature an electrifying lineup of artists, including Lee Ranaldo, Leon Somov, Farhan, Taba Chake, Mohit Chauhan, Kiss Nuka, Pt Vishwa Mohan Bhatt, Guy Buttery, Komorebi, MC Altaf, among others. This year, the festival has also announced a third stage-Takvr, dedicated to electronic music.
Ruchira Jaitly, Executive Vice President and Portfolio Head of marketing, at Diageo India, said, “Signature Packaged Drinking Water stands for doing things consciously that each of us can follow in our daily lives. The brand’s ‘Live good, Do good’ philosophy is a testament to the way today’s generation likes to live, and as the title sponsors of Ziro Festival of Music, we are excited to showcase just that.“
Bobby Hano, Co-Founder and Festival Director, of Ziro Festival, said, “This is a boost for responsible tourism in the northeast and will hopefully pave the way for a generation of eco-responsible artists and music lovers.“
The festival will also give attendees a chance to learn the sustainable way of living from the local Apatani tribe who master the art of recycling and repurposing. Hand in hand, both Ziro Festival of Music and Signature Packaged Drinking Water aims to promote conscious living through insightful masterclasses, raise awareness about environmental conservation with plogging through the four days, and encourage individuals to be One with Nature by living in the campsites set up in the valley exclusively by Signature Packaged Drinking Water.
Follow the experiences on: https://www.instagram.com/signaturegreenvibes/
