MUMBAI: Streax Professional, the leading hair care, color, texture, and style product range for salon professionals and hairdressers, announced the winners of the ‘Streax Professional Times India Hair Style Icon 2023’ competition at a grand fashion event in Mumbai on Sunday night. The competition, designed for professionals in the field of cut, color, and style, scouted the best talent in the hairdressing industry, adjudged by industry experts and international celebrity stylists.
The event also marked the launch of Streax Professional’s latest hairstyles collection, Spectrum, which was introduced by actress Rakul Preet Singh, who walked the ramp as the show’s highlight. The collection, curated by celebrated fashion designer Samant Chauhan, is a diverse range of vibrant hues that go beyond the boundaries of traditional color palettes. Each color in this collection breathes new life and creates uniqueness, and personal style for every individual.
Mrs. Rochelle Chhabra, Head Technical Education – Professional Division (Streax Professional), Hygienic Research Institute, said, “We’re thrilled to introduce our latest hair collection Spectrum, which is an assortment of new high lift shades such as yellow, green, orange, violet. The vibrant, sophisticated, and transformative range of colors is more than just a selection of shades; it’s an expression of individuality, confidence, and style.”
The event witnessed the crowning of Pushkar Sen from Udaipur, Rajasthan, as India’s Hair Style Icon of 2023. Pushkar won INR 5 lakhs and a trip to attend OMC Fashion World 2024. Also, he bagged an annual contract with Streax Professional for their annual collection in 2024. The first runner-up Bikash Sharma from West Bengal took home a cash prize of INR 2.5 lakhs while the second runner-up Manish Kumar from Jharkhand won INR 1.5 lakhs. There were a total of 12 finalists from 4 zones for the final competition.
Streax Professional, launched in 2004 by the Hygienic Research Institute, is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colorant range (Color, Developer, and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.
Streax Professional’s latest collection, Spectrum, is a celebration of individuality, empowering individuals to discover their unique selves and carve out their niche. The competition is designed for professional scouts with the best talent in the hairdressing industry, adjudged by industry experts and international celebrity stylists. Streax Professional consistently defines the latest and the best, and Spectrum brings alive the storyboard that ensures everyone discovers their distinctive persona.
