PUNE: Tata CLiQ Palette, India’s leading beauty matchmaker, has launched its second omni-channel beauty retail destination at Kopa Mall in Pune. Following the success of its first store in Mumbai, the brand aims to revolutionize offline beauty retail by seamlessly integrating technology to offer an authentic and personalized beauty experience.
With its state-of-the-art AI-enabled Beauty ID technology, Tata CLiQ Palette offers a personalized experience that enables customers to find their unique beauty match depending on their specific needs and requirements. The store features a Palette Match Finder that uses AI-VR-led make-up trials and skin analyzer mirrors, allowing customers to virtually try on make-up products.
The Palette Beauty Console helps in recommending personalized products catering to the specific needs of customers by gathering information, including gender, age, and skin type. It also provides an in-depth analysis of one’s skin health by scanning their face. In addition to a gifting area where one can create custom gift boxes based on occasions, moods, or personal choices, the store also has an ever-evolving high-engagement space for brand collaborations and launches, providing an immersive environment for curated festive stories.
Speaking about the launch of the new store, Mr. Gopal Asthana, Chief Executive Officer, of Tata CLiQ, said, “The decision to launch Tata CLiQ Palette’s second store in Pune is not just exciting in terms of expanding the footprints but also encouraging as it fuels the brand’s goal to further the mission to redefine the beauty retail experience.“
The beauty destination showcases a striking selection of international and homegrown brands spanning various categories, such as makeup, skincare, haircare, fragrance, tools, and accessories, among others. Consumers visiting the store can also try out the express make-up service at no cost.
As the brand celebrates this launch, consumers can avail of multiple exciting brands and store-exclusive offers during the launch month. Tata CLiQ Palette aims to elevate one’s beauty experience and make shopping for beauty easier, with Beauty ID technology, a personalized home page, and curated content recommendations.
