44% of Kia customers prefer Connected Car variants available in the top trims of Kia models
MUMBAI: Kia India, renowned for enabling new tech-driven mobility experiences, has driven past yet another milestone by recording sales of over 400,000 connected cars. The Connected Car variants contribute more than 44% to Kia India’s overall domestic dispatches, representing one of the best industry case studies. Furthermore, Kia India’s Connected Car variants are growing at 30.9% CAGR, outpacing the global growth forecast of 18% by 2032.
The Seltos, with a 65% contribution, holds the primary position in driving Kia’s total Connected Car sales. Customer preference for Seltos models has also consistently leaned towards variants equipped with Connected Car features, comprising 57% of all Seltos units sold. Following the Seltos, the Carens demonstrates a similar trend, with 31% of its customers opting for Connected Car variants. Although telematics is available in only 7 variants of the Sonet currently, these models still contribute a significant 21% to the total Sonet sales. Kia has consistently led the way in implementing advanced Connected Car functionalities in their vehicles.
A few of the most popular features loved by the customers are:
- Hinglish Commands: Users can now access the car features through Hinglish commands like “Sunroof Kholo,” offering additional convenience.
- Remote Window Control: Allow users to operate the windows of their cars remotely.
- Remote Engine and AC Start: Keeps the car ready and cooled/heated to be just seated and driven.
- Valet Mode: Restricts access to your AVNT, protecting your privacy.
Commenting on Kia technology leadership in automotive industry, Mr. Myung-sik Sohn, Chief Sales and Business Officer, Kia India, said, “We have differentiated our brand in the market for its design and technology superiority. In today’s hyper-connected world, customers want their cars to be seamlessly integrated with their lifestyle, driving a surge in demand for technology-enabled cars. We will continue to introduce more and more connected car features to offer a safer, more connected, and enjoyable drive experience to our new-age customers.”
