INDIA: Titan Eyecare, India’s leading optical retail chain, has announced five marquee launches, including the premium brand Zefr, Neo Sync Progressive lenses, DrivEZ lenses, Titan EyeX 2.0, and Fastrack Vibes 2.0. These launches mark a significant milestone in the division’s commitment to delivering world-class eyewear solutions that cater to the evolving needs of its discerning consumers.
Zefr, a new brand offering meticulously crafted eyeglasses engineered for luxury, is aimed at consumers who enjoy premium craftsmanship and lightweight designs. The products are made in France and are priced at INR 34,000 and above. To begin with, the Zefr range of eyeglasses will be available in select stores in Delhi, Bangalore, Mumbai, Lucknow, and Chennai.
In addition, Titan Eyecare has also launched two new lenses- DrivEZ and Neo Sync. DrivEZ aims to bridge the gap in the night driving lenses segment, showcasing Titan Eyecare’s dedication to meeting customer needs with strategic solutions. Alongside, the company has introduced a fresh collection of progressive lenses called Neo Sync. With a price point of INR 25,000, these lenses seamlessly combine advanced technology with affordability, delivering an unmatched blend of comfort and superior visual clarity for eyewear enthusiasts.
Saumen Bhaumik, CEO of Eyecare at Titan Company, stated, “Our journey over the past 15 years has been characterized by an unwavering commitment to redefining the eyewear industry. We have straddled the marketplace by elevating quality standards. Every year, on Independence Day, we celebrate it by charting our new product innovation story, and this year our focus has been premiumization and innovation. The launch of Zefr, Neo Sync, DrivEZ, and Gen 2 of our Smart Glasses exemplify our strategic approach to cater to the burgeoning demand in the frames and lenses category.“
Titan, a pioneer in smart glasses, is elevating its portfolio with the launch of Titan EyeX 2.0 and Fastrack Vibes 2.0- a revolutionary leap in smart eyeglasses. These ingenious creations come equipped with the latest Bluetooth v5 and seamless integration with Google Assistant, and intuitive touch controls, offering a truly hands-free experience for calls, enjoying music, and effortless navigation.
The organized eyewear market in India continues to grow steadily and is now estimated to be valued at over 15,000 Crores. Titan Eyecare division takes this strategic move in response to the growing demand for premium & innovative eyewear, driven by evolving consumer preferences and purchasing behaviors.
With these premium launches, Titan Eyecare has taken a quantum leap in the eyewear industry, strengthening its presence in the premium category and catering to the evolving needs of its discerning consumers.
