INDIA: Zee Entertainment Enterprises Ltd. (ZEEL) has announced the launch of four exciting channels on Freeview Connected in the United Kingdom. The channels, Zest, Zing, Zee World, and Zee Punjabi, offer a diverse range of content to cater to the varied tastes of viewers. With this expansion, Zee Entertainment aims to enhance the entertainment experience of viewers on Freeview Connected Channel No. 278.
Zee Entertainment’s channels offer a wide array of content, ranging from lifestyle and entertainment to drama and regional programming. Zee Zest offers lifestyle and food shows that explore various culinary delights and travel experiences. Zing brings the latest in music, Bollywood, and youth culture. Zee World offers a captivating selection of drama series and telenovelas dubbed in English, while Zee Punjabi caters to the vibrant Punjabi-speaking community with a mix of cultural and entertainment content.
Punit Misra, President of Content and International Markets, expressed his enthusiasm for this milestone, saying, “At Zee Entertainment, we are committed to providing our viewers with the best in entertainment. The launch of our channels on Freeview marks a significant step forward in our mission to reach a wider audience in the UK. We are excited to bring our diverse content to UK viewers and believe that our channels will resonate with the multicultural fabric of this great nation.“
Ashok Namboodiri, Chief Business Officer, of Zee International Business, shared his thoughts on this expansion, saying, “The UK has always been an important market for Zee Entertainment, and we are delighted to collaborate with Freeview to offer our channels to a broader audience. This partnership aligns with our vision of making our content accessible to viewers worldwide. We look forward to entertaining and engaging the UK audience with our unique programming.“
Zee Entertainment Enterprises is a global media and entertainment powerhouse, recognized for its diverse content offerings that resonate with audiences across the globe. With a strong commitment to creativity and quality, Zee Entertainment Enterprises has consistently set new benchmarks in the entertainment industry.
The launch of Zee Entertainment’s channels on Freeview Connected is a significant development for television enthusiasts across the United Kingdom. The channels offer a diverse range of content, catering to the varied tastes of viewers. With this expansion, Zee Entertainment aims to enhance the entertainment experience of viewers on Freeview Connected Channel No. 278. The partnership with Freeview aligns with Zee Entertainment’s vision of making its content accessible to viewers worldwide.
