More Than 2 Lakh Sellers Participate With Flipkart To Bring The Biggest End Of Season Sale

• Offering 10 lakhs styles, customers from 20,000 pin codes get access to an expansive lifestyle selection on Flipkart
• Will bring in a selection from more than 200 brands from over 5,000 stores as part of offering omni-channel activation
• Winter apparel, Women’s wear, children’s clothing, lifestyle accessories, and beauty will be available to customers during the 6-day event from Dec 7-12, 2022

BENGALURU: Flipkart, India’s homegrown e-commerce marketplace, is bringing the December edition of its End of Season Sale (EoSS) event which is designed to bring lakhs of lifestyle and fashion sellers, and thousands of brands together to offer a vast selection for millions of customers. In this edition, over 200,000 sellers, and more than 10,000 brands will offer a wide range of wedding and party wear, winter fashion, lifestyle, and beauty products. The event, which will begin from December 7 to 12, 2022, will continue to keep the end-of-year festive spirit high!

The 6-day event will witness India’s Fashion Capital, Flipkart host an upgraded version of the 24X7 live commerce, image search, and video catalogs. In the last 6 months, over 5 million monthly users have used visual search to follow their favorite celebrities and influencers for fashion styles and trends. This is also helping customers discover the best offers for their favorite products. These features offer customers a seamless shopping experience as they look at refreshing their wardrobes.

Sellers from across the country will be participating to bring in lakhs of designs and customers will be able to get their hands on special selections from Delhi, Agra, Jaipur, and Kolkata. Similarly, for branded selections, some of the top brands including Puma, Nike, Adidas, Titan, Fossil, Woodland, Crocs, American Tourister, Safari, Lavie, Levi’s, U.S. Polo Assn., Allen Solly, United Colors of Benetton, Louis Philippe, Soch, Hidesign, Jack & Jones, Vero Moda, Only, Tommy Hilfiger, Calvin Klein, Lee, Wrangler are bringing in curated designs and selection during this end of the season. Brands including Peter England, Blackberrys, Arrow, and Woodland will feature in the formal wear selection and Allen Solly, Jack and Jones, and Crocs will feature in the kids’ wear section. Home-grown sellers such as Foxter, Fubar, Mokshi, Metro Fashion, Vtradition, Cutiekins, Homecandy, KaarigiriDezine alongside hundreds of other D2C brands such as Being Human, Ruf & Tuf, Campus, Cultsport, Hershienbox and Mokobara, Aadi, Kraasa will also be participating in this event.

The other interesting proposition is the omnichannel approach in partnership with the participating stores, where Flipkart is bringing in more than 200 brands presenting their catalog from about 5,000 stores, which the customers will be able to discover and also get delivery through Flipkart’s pan-India robust supply chain. This will also enable local seller stores to showcase the selection and customers to get faster delivery from the stores. With Alia Bhatt as the face of the event, there are hundreds of influencers who will help the customers discover the best offers and products on their social channels.

Commenting on the event, Abhishek Maloo, Senior Director, of Flipkart Fashion said, “The fashion requirements of Indian customers are quite nuanced, impacted by factors such as demography, wallet size, regional weather conditions, etc. End of Season Sale events are times when each customer can find a plethora of options across footwear, accessories, and apparel befitting their unique requirements. This also helps new shoppers, even from remote regions in the country to access the latest trends. As the Indian fashion consumer is rapidly adapting to international fashion statements, a visible shift is observed from need-based purchases to aspiration purchases across metros and Tier 2+ cities. We are confident that this event will propel our endeavor to onboard the next 200 million customers from tier 2+ regions in the country.”

Serving across 20,000 pin codes, the End of Season sale will offer exclusive bank offers, PayTm partnerships, and special Cleartrip deals for its shoppers.