NASHIK: IndiGoReach, the CSR arm of IndiGo, and InterGlobe Foundation, the philanthropic arm of InterGlobe Enterprises, organized their fourth Heritage Walk in Nashik, Maharashtra, on November 5, 2023. The walk is part of the ‘My City My Heritage’ campaign, which seeks to promote awareness regarding the significance of heritage and culture in India. The campaign has served as a platform for discussions and collaborations focused on preserving both the tangible and intangible heritage of the country.
Nashik was selected as the next city for the ‘My City My Heritage’ campaign due to its rich historical and cultural significance. The Heritage Walk, led by Ms. Amruta Uplekar, a conservation architect, offered a fascinating exploration of iconic landmarks of the city. The event drew enthusiastic participation from the local community, government officials, and senior leadership of IndiGo and InterGlobe Foundation.
Pieter Elbers, Chief Executive Officer, of IndiGo, said, “IndiGo is proud to contribute to the exploration and preservation of Nashik’s heritage sites as part of the ‘My City My Heritage’ campaign. We aim to not only boost tourism but also highlight the rich history and culture of Nashik, one of Maharashtra’s top tourist destinations.“
Rohini Bhatia, Chairperson, of InterGlobe Foundation, said, “At InterGlobe Foundation, we recognized the need and responsibility to preserve our cultural heritage. We are proud to be associated with the ‘My City My Heritage’ campaign, which has now reached the beautiful and culturally rich city of Nashik.“
Beyond the Heritage Walk, IndiGoReach is actively involved in CSR programs in Nashik, Maharashtra. These programs are implemented in partnership with AFARM, an apex institution based in Pune, Maharashtra, and involve collaborating with support organizations like Maharashtra Prabodhan Seva Mandal (MPSM) and the National Institute for Sustainable Development (NISD).
The ‘My City My Heritage’ campaign draws on material previously developed by InterGlobe Foundation in partnership with Sahapedia as part of a project to explore, document, and spread the diverse heritage and cultural aspects of ten Indian cities. More than two hundred cultural points of interest were identified as part of this project, and the material developed has been captured in the form of city booklets, which are now available to the public in both print and digital formats.
IndiGoReach and InterGlobe Foundation have individually taken forward various projects for promoting heritage conservation and preservation in India. Some of the major projects of InterGlobe Foundation include the conservation and cultural revival of Abdur Rahim Khan-I-Khanan’s mausoleum in Delhi, the cultural mapping and documentation of ten cities, and the restoration of the stepwell “Indra Kund” in Delwara, Rajasthan. Recently, InterGlobe Foundation also launched the InterGlobe HERITAGE Fellowships to engage a cross-section of the public in documenting and researching the cultural heritage of India and help increase its awareness.
