Air India Express is the only commercial airline to have a flying display; was awarded ‘Sustainability Champion’ at Wings India 2024
HYDERABAD: Air India Express curated a captivating opening day for the public at the Wings India 2024 event, orchestrating a mesmerizing live performance by celebrated percussionist and Padma Shri Awardee Sivamani. The tarmac with the airline’s newest Boeing 737-8 aircraft on display, VT-BXH, aka ‘Kalamkari’, transformed into a stage as renowned artist Sivamani delivered a captivating performance culminating in an innovative percussionist accompaniment to the Air India Express brand’s sonic identity. The theme of the performance encapsulated Air India Express’s brand identity and intention to differentiate itself by making meaningful connections across people, cultures, and communities. The performance masterfully showcased the cultural and musical diversity of India, with 45 percussion instruments flown in from different parts of the country, representing the 45 destinations Air India Express connects to in India, the Middle East, and Southeast Asia, weaving together a sonic tapestry that transcended cultural boundaries.
Air India Express was the only commercial airline to be a part of the flying display at Wings India 2024, where the airline unveiled its unique Kalamkari-adorned tail art on its newest Boeing 737-8 aircraft, VT-BXH, paying homage to the region of Andhra Pradesh and Telangana.
Sivamani, celebrated globally for his exceptional rhythmic skills, captivated the audience with an extraordinary performance using an array of traditional instruments from across regions, including the Chanda, Dhadd, Dhol, Dholki, Dolleh, Dumru, Folk Drum, Gommat, Idakka, Khol, Mridangam, Nagada, Pambai, Shamel, Tabla, Tambourine, Tasha, Tavil, Tapey, Thamte, Thimila, Thumbak Naari, and the Udukkai from India, the Darbukka and Mirwas from the Middle East, and a Gong from Singapore.
Speaking at the occasion, Siddhartha Butalia, Chief Marketing Officer of Air India Express, said, “Since the launch of the Air India Express brand identity and positioning in October 2023, we have taken great pride in celebrating the artistic talent and diversity of India and the international regions we fly to, making meaningful connections between people, cultures, and communities with a sense of unique Indian warmth, a contemporary premium sensibility, and a more conscious emphasis on sustainability. We are delighted to have been recognized as ‘Sustainability Champion’ at Wings India 2024, to unveil the 9th of our unique tail art designs in our ‘Patterns of India’ theme, and to bring to life our brand sonic identity in its various renditions, with an energy and vibrancy encapsulated in today’s percussionist performance on the tarmac at the inaugural public viewing day of Wings India 2024.”
During the flying display, the skilled pilots of Air India Express showcased the Boeing 737-8 with a host of captivating maneuvers rarely on display to the public and aviation enthusiasts, including short-field take-offs and landings, touch ‘n’ go, low-level runs, and climbing turns. These maneuvers demonstrated the operational capabilities and versatility of the aircraft and the Air India Express pilots.
The Air India Express tail art designs showcase diverse patterns from across the length and breadth of India on every new aircraft, including Bandhani and Patola from Gujarat, Gamosa from Assam, Jamdani from West Bengal, Jamawar from Kashmir, Phulkari from Punjab, Kanjeevaram from Tamil Nadu, Banarasi from Uttar Pradesh, and Kalamkari from Andhra Pradesh and Telangana. These designs pay homage to the diversity and craftsmanship of India’s artistic and textile heritage. As Air India Express grows its domestic and international network, delivering exceptional travel experiences powered by award-winning technological innovations, it carries with it the hopes and aspirations of a new India, celebrating cultural and artistic talent and diversity with every flight.
