ASUS Becomes No.2 Consumer Notebook Company in India for Consecutive Quarters with 18.2% Market Share in Q2 2023

Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, Asus India

INDIA: ASUS, the Taiwanese technology giant, has become the No.2 consumer notebook company in India for the second consecutive quarter, according to IDC’s Worldwide Personal Computing Devices Tracker, 2Q23 release. The company has secured an 18.2% market share based on unit shipment and registered a 26% growth in Q2 2023 as compared to Q1 2023. ASUS has performed 18 percentage points better than the overall market, as ASUS witnessed a flat graph (-0.6%), while the market declined by 18% (Q2 23 vs. Q2 22).

ASUS has surpassed the latest innovations across segments by launching some of the iconic and stellar products in the Consumer Notebook and Gaming segments. From ThinCredible to PlayAllYourGames, these notable product launch campaigns have gained wide popularity among the masses recently. With this growth trajectory, ASUS has been one of the strong leaders in the gaming segment as well and is addressing the latest needs of customers with the innovative ROG laptop series.

Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, ASUS India, said, “We are thrilled to capture the No. 2 position in the consumer notebook category in India for two consecutive quarters. It would not have been possible without the team’s efforts; each member has contributed to this benchmark and helped us remain consistent with our business growth. With this recognition, we are dedicatedly working towards our mission and hoping to capture the No.1 position in the upcoming quarters.

ASUS laptops feature purposeful innovations designed to enhance the user experience while also reducing their environmental impact, creating a more sustainable future for everyone. In 2023, over 90% of ASUS consumer laptops are meeting EPEAT and ENERGY STAR (r) 8.0 standards, showcasing the brand’s commitment to delivering more on sustainability.

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards, and routers. Along with an expanding range of superior gaming, content-creation, and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2019 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.


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