- Launches a curated, Pan-India initiative to train and empower Bank employees for elevating overall customer experience and building WoW moments throughout the customer journey.
- The second edition of this customer-centric initiative – Sparsh 2.0 embarks on the transformational journey from “customer obsession as a goal” to “customer obsession as a process” by creating moments of customer delight, leading to customer loyalty.
- Rolls out exclusive offers on the opening of accounts, demat accounts, vehicle financing, home loans, education loans, health insurance, etc. for customers.
- Hosts a series of engaging sessions for customers, employees, and partners.
INDIA: Axis Bank, one of the largest private sector banks in India, continues to strengthen its relationship with customers by launching the second edition of its customer-centric initiative ‘Sparsh Week 2024’. During this week, commencing from August 5th to 9th, the Bank will organize a series of customer-focused activities for its employees and customers. These activities aim to amplify the spirit and promise of, “delighting customers, every day”, and embracing it as a continuous process and standard practice for all employees across the bank and its subsidiaries.
Aligning with Sparsh’s core philosophy of ‘Listen, Act, and Celebrate’, the Bank will host a series of interesting programs such as Masterclasses, Fireside Chats, Customer and Leadership Connects, and Panel Discussions where speakers will share their valuable insights and experience with the employees and re-install the ethos of customer delight. As a part of the initiative, the Bank will roll out exclusive offers through its 5,000+ branches to celebrate Sparsh Week with its customers –
- 30 Lac Health Insurance (Family Plan) at an annual premium of Rs. 2,499
- Free Axis Direct Account with access to Smart Edge and a basket of stocks with 72% return in a year*
- Up to 100% on-road funding for vehicle loans, including Electric Vehicles, with approximately 50 bps lower interest rates
- Access to 100% loan financing for education, including financing for living expenses, pre-visa disbursement facility, and pre-admission sanction letter
- 12 EMIs* off with Fast Forward & Shubh Aarambh Home Loans (for home loans above 30 Lacs)
- Credit card offers and discounts on Grab deals, Easy Dinner, and Travel Edge
- Rs. 250 Amazon voucher for opening a Prestige & Sampann Account
Commenting on the launch, Vijay Mulbagal, Group Executive, Axis Bank said, “Happy customers bring all of their banking needs to the Bank and refer friends & family. Sparsh 2.0 values such as listening to customers with intent, empathizing with customers, and focusing on input metrics lead to creating a series of customer delight moments, consequently making customers 10/10 promoters of the bank. The sparsh week will have a lot of action for both customers and employees focused on these values. We also have special offers running for customers during this week.“
This year, the Bank will directly engage with customers through various initiatives such as –Axis Bank Launches Sparsh Week 2024 Focused on Customer Delight
- Meet and Greet with customers across select branches
- Familiarizing senior citizen customers with digital banking
- Organizing test drives and offering auto loans in select cities
- Building a connection with potential customers through ‘Samaroh’, a customer outreach initiative to create awareness about the Bank’s products & services
- Felicitating customers from large corporations and conglomerates
Various Sparsh initiatives over the last three years have been instrumental in driving the Net Promoter Scores (NPS) of the Bank. There has been a significant boost in the Retail Bank’s NPS score in the last two years, ranking Axis Bank as the No. 2 bank as per the Kantar survey.
