- Conducts hair show in Pune to unveil this new treatment
- More than 100+ salonists participate in the hair show
- Leading salons across Pune and the rest of Maharashtra to offer this treatment
PUNE: Godrej Professional, a professional hair brand with products in hair care, color, styling, and keratin from Godrej Consumer Products Limited (GCPL), introduced its new hair Botox treatment – Botosmooth that can be accessed by consumers across popular salons in Maharashtra. The professional salon brand also conducted a hair show to showcase this hair Botox treatment, which was attended by more than 100 salonists and stylists from across the state. Salon professionals got an in-depth understanding about this treatment which is all set to revolutionize the hair care experience for consumer. This initiative not only marks the brand’s commitment to introducing innovative treatments but also signifies its dedication to upgrading professionals with the latest in the industry.
Botosmooth by Godrej Professional is a revolutionary treatment that restores and revitalizes all types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free, and reconstructs it into naturally straight-looking hair that lasts up to 30-60 washes. Botosmooth, enriched with a blend of nourishing Nutri oils including Argan oil, Grape seed oil, Coconut oil, Sunflower oil, and Shea Butter, promises to revolutionize hair care routines, setting a new standard of excellence and empowering individuals to embrace their best hair every day.
Commenting on the launch of Botosmooth in Maharashtra, Abhinav Grandhi, General Manager, Godrej Consumer Products Ltd (GCPL), said, “We already have an established presence in the professional hair care category and expertise in haircare and color, this makes us enter the next category which is hair Botox treatment. Botosmooth is a superior formulation that is free from formaldehyde that gives a smooth, long lasting, and fizz-free hair. Revolutionary products like Botosmooth enhance the salon experience for clients and foster business growth opportunities for salon owners.”
He further added, “Skill-building education about latest hair treatments is crucial for getting best results in salon hair care treatment. Godrej Professional is doing this by organizing training with international hairdressers and industry experts for stylists across Maharashtra. This will enhance the skills of all these hair stylists.”
Over 100 stylists spent the day with the brand’s education and technical ambassadors who demonstrated Botosmooth treatment. The session was helmed by international hair expert Vivian Benedetto, who shared tips to introduce them to the latest hair Botox treatment. Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, spoke about the step-by-step process of the new hair straightening and smoothening technique, Botosmooth.
Najeeb Ur Rehman, Technical Ambassador at Godrej Professional, hailed Botosmooth as a milestone in hair care innovation, stating, “Botosmooth is a game-changer for all hair types. This innovative, formaldehyde-free treatment is packed with nourishing shea butter and nut oils, leaving your hair frizz-free, smooth, and gleaming. To maintain these results at home, we recommend the Godrej Professional Keracare regimen, encompassing shampoos, conditioners, masks, and oils.”
Vivian Benedetto, esteemed global educator and owner of prominent salon chain in Brazil, said, “Godrej Professional’s Botosmooth sets a new standard in salon hair care, introducing a ground-breaking treatment now accessible in India. This protein-rich formula, devoid of formaldehyde, promises a safe and enjoyable experience for both hairstylists and clients. Packed with nourishing ingredients, it ensures hair stays healthy and robust while delivering a sleek, smooth look. This product also reflects a personal collaboration I had with Godrej Professional to introduce Brazilian formulations suitable for all hair types in India.”
People can avail of Godrej Professional Botosmooth treatment across leading salons in Mumbai and Maharashtra.
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