PUNE: Chandukaka Saraf Jewels, a legacy of quality and purity since 1827, has announced the launch of ‘CSJ Suvarna Safar’, a jewelry-on-wheels initiative. This announcement was made by Chandukaka Saraf Jewels’ Director, Siddharth Atul Shah, at a press conference held today. Before the press conference, the ‘CSJ Suvarna Safar’ initiative was launched in the presence of Chandukaka Saraf Jewels’ Directors, Atul Shah and Sangeeta Shah. Sweety Bagi, Chandukaka Saraf Jewels’ Director, was also present on the occasion.
Siddharth Shah Said, “The CSJ Suvarna Safar initiative is an extension of the brand’s commitment to providing customers with unique experiences by blending tradition with innovation. A luxury bus has been transformed into a fully-equipped jewelry showroom, allowing customers to experience the joy of shopping for jewelry in the comfort of their own neighborhoods.”
The mobile showroom will feature an exquisite collection of gold, diamond, and silver jewelry, with experienced experts from Chandukaka Saraf Jewels available to guide customers through their purchases. The ‘CSJ Suvarna Safar’ journey begins on September 22, 2025, and will visit rural areas across Maharashtra, he added.
Siddharth Shah stated that this initiative aims to reach customers who may not have been able to visit their stores before, offering them an exclusive collection of modern designs and stunning varieties of gold, diamond, and silver jewelry. Additionally, Chandukaka Saraf Jewels is launching a grand festive offer for its customers during the upcoming Dussehra and Diwali season, which will be applicable in the mobile showroom as well.
The ‘CSJ Suvarna Safar’ initiative is a unique blend of tradition, trust, and convenience, bringing the beauty of jewelry to customers’ doorsteps.