HYDERABAD: Doritos, the world’s number one nacho chip brand, has launched its latest offering in India with the introduction of Doritos Dinamita. The new product is seasoned with extraordinary flavors and delivers a big crunch in every bite. The brand aims to retain its leadership in one of the fastest-growing tortilla chips markets through a differentiated offering. Doritos Dinamita has launched two ‘explosive’ flavors – Fiery Lime and Chilli and Sizzlin’ Hot – which have been adapted and customized for the Indian palette.
Pranshu Sahni, Category Lead, Doritos, PepsiCo India, expressed his excitement on the launch, stating that the all-new Doritos Dinamita offers something truly differentiated that will shake up the tortilla segment in India. The explosive flavors, which are a global hit, have now also been carefully adapted to suit the Indian palette. The company hopes that consumers will experience a snacking sensation like never before, an experience that ignites their taste buds.
Doritos Dinamita is available at INR 20 and INR 30 across all leading retail and e-commerce platforms in India. For this launch, Doritos will stay true to its bold and ‘explosive’ narrative in the upcoming TVC, followed by a path-breaking 360-degree surround campaign across multiple platforms.
PepsiCo India, the parent company of Doritos, entered India in 1989 and has grown to become one of the largest food and beverage businesses in the country. The company’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker. Guiding PepsiCo is its vision to be the global leader in convenient foods and beverages by winning with Pep+. The company believes that continuously improving the products it sells, operating responsibly to protect the planet, and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and shareholders.
Doritos’ latest launch in India with Dinamita is set to create a buzz in the market with its explosive flavors and big crunch in every bite. The company’s focus on adapting to the Indian palette and staying true to its bold and ‘explosive’ narrative is sure to attract snack lovers across the country.
