Economic Times Brand World Summit 2023 to Reimagine Branding in the Age of Tech

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Economic Times Brand World Summit 2023
Economic Times Brand World Summit 2023

MUMBAI: The Economic Times Brand World Summit is back with its highly anticipated fifth edition, bringing together the crème de la crème of India’s top brands. Set to take place on July 6 in the bustling city of Mumbai, this immersive day-long event will revolve around the theme of “Reimagine Branding in the Age of Tech.”

With an exceptional lineup of keynote addresses, fireside chats, case study presentations, and panel discussions, the summit will delve deep into a broad spectrum of subjects shaping the media, advertising, and marketing landscape. From harnessing the transformative power of generative AI to breaking down departmental silos for amplified human intelligence, the agenda explores the fusion of traditional and modern marketing practices in India.

Distinguished speakers, including Prabha Narasimhan (Managing Director and CEO, Colgate-Palmolive India), Raja Rajamannar (Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard), and the multi-talented Alia Bhatt (Actor and Entrepreneur), will grace the stage. Moreover, the event promises captivating case studies such as Girish Kalyanaraman’s (Vice President and Category Leader, Feminine Care, Procter & Gamble India) insightful journey through “Causevertising: The Journey of Whisper #KGIS.” Additionally, Vikrant Mudaliar (CMO, Dream Sports) will present a captivating fireside chat on “At the Confluence of Sports & Entertainment: Dream11’s Marketing at Play.”

In this digital age, branding and strong brands remain key to unlocking value. Technology has created shorter attention spans and fragmented media channels, but it has also exploded the possibilities for brands to reach consumers through different touch points. Trust, quality, reputation, and the purpose of a brand are as key, if not more so, as consumers choose their preferred brand,” said keynote speaker Prabha Narasimhan, MD & CEO, Colgate-Palmolive (India) Ltd.

She further added that they are committed to keeping Colgate-Palmolive brands vital with consumer-centricity, innovation, and technology at the core.

Amit Kumar Gupta, Business Head, ETB2B Business Verticals, said, “The Indian advertising industry is significantly shifting, with core marketing principles being challenged. Some younger organizations have already reorganized their marketing departments to focus on growth. Global investment in marketing technology is expected to grow from 2% to 10% as brands seek to stay ahead of the curve. The Brand World Summit is an opportunity for the best minds in the industry to come together and discuss the future of marketing.”

 Notably, the summit will also witness the unveiling of a detailed report on the “Role of Tech in Marketing to Drive Growth” by Havas Media Network in association with ETBrandEquity.com. Brace yourself for an unforgettable experience at the forefront of branding innovation as the Brand World Summit pushes boundaries and sparks new horizons.

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