DELHI: House of Pataudi, co-owned by Saif Ali Khan, Exceed Entertainment, and Myntra Group, has launched its latest festive campaign featuring star siblings Saif and Soha Ali Khan. The campaign highlights House of Pataudi’s Autumn-Winter ’23 collection called Koh-i-Noor, which includes a range of festive and wedding ensembles for men, women, and kids, as well as footwear, home decor, and fragrances, all available on Myntra. The collection takes inspiration from the renowned history of the Koh-i-Noor diamond, tracing its path through various dynasties and celebrating its journey as the shining beacon of grandeur that it is today. The brand campaign is designed to enable shoppers to experience and fully embrace the various tenets of the brand, including timeless crafts such as chikankari, zardozi, tilla, and brocade, colors carefully chosen for different occasions, textiles such as velvet and chanderi, as well as silhouettes that are quintessentially House of Pataudi-modern yet rooted, understated yet distinctive.
The campaign will be amplified through various social media and influencer marketing initiatives, as well as exciting opportunities such as winning a staycation at a top 5-star palace hotel in Rajasthan, courtesy of Myntra’s partnership with Cleartrip. The brand reflects the refined charm and taste of the Pataudi legacy and currently operates from 12 stores across the country.
Saif Ali Khan said, “House of Pataudi is a reflection of my style. It’s a brand deeply rooted in grandeur and regal aesthetics, with meticulous attention to detail held to finer craftsmanship. With the festive season approaching, these collections undeniably add an extra layer of joy to your celebrations. It’s a brand crafted with passion, and we aspire to share this experience with fashion enthusiasts across the country.“
The campaign’s ad film showcases the latest offerings from the House of Pataudi in vivid detail, with Saif and Soha Ali Khan adorned in the brand’s contemporary yet classy and timeless crafts. The film closes with Saif welcoming viewers to the House of Pataudi and inviting them to ‘experience royalty’ through fashion, encapsulating the one-of-a-kind proposition offered by the House of Pataudi.
House of Pataudi’s latest festive campaign featuring Saif and Soha Ali Khan showcases the brand’s Koh-i-noor collection, inspired by the most coveted diamond, and offers an array of enchanting festive ensembles to adorn shoppers throughout the festive and wedding seasons and beyond. The brand reflects the refined charm and taste of the Pataudi legacy and currently operates from 12 stores across the country.
