NEW DELHI: According to a new consumer study from CyberMedia Research (CMR), India’s leading technology market research and advisory firm, Indians from Tier II cities and beyond spend an average of 2 hours and 25 minutes per week shopping online, spending approximately 16% of their income. The top three triggers for online shopping include attractive prices (57%), convenient return and exchange processes (57%) along with irresistible offers (49%).
The study further revealed that Amazon (73%) is the preferred e-Commerce platform, followed by Flipkart (70%), Meesho (30%), JioMart (20%), and others. 63% of Amazon users report high satisfaction, followed by 52% for Flipkart and 46% for Reliance Digital. Interestingly, Amazon is favored by its users for its attractive prices (54%), easy return/exchange process (52%), brand trust (40%), and convenience of shopping across pin codes in India (38%). Over the past six months, 73% of consumers from both Tier II and Tier I cities have shopped at Amazon.
According to Prabhu Ram, Head- of Industry Intelligence Group, CyberMedia Research (CMR), “The wide range of choices, convenience, and comfort provided by eCommerce has empowered emerging young consumers in Aspirational India (Tier II, Tier III cities and beyond) to shop more online, and to fulfill their aspirations. Major players like Amazon and Flipkart, niche market players such as Meesho and others, and conglomerates like Tata and Reliance are fiercely competing in these markets. Our research emphasizes that Amazon, with its extensive and enduring presence across India, has the consumer trust and is their preferred choice.”
Also, two out of three consumers have spent up to INR 20,000 on online shopping in the past six months. Average spending on online purchases in the last 6 months by Tier II buyers (INR 20,100) is nearly on par with the online spending by Tier I buyers (INR 21,700).
About the Survey
The ‘CMR Consumer Aspirations and eCommerce in Bharat’ Survey covered 3006 consumers, across Delhi, Mumbai, Bangalore, Bhubaneswar, Nagpur, Coimbatore, Lucknow, and Guwahati.
For results based on a randomly chosen sample of this size, there is 99% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.
About CMR
CMR offers industry intelligence, consulting, and marketing services, including but not limited to market tracking, market sizing, stakeholder satisfaction, analytics, and opportunity assessment studies.
A part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front-runner in market research, consulting, and advisory services since 1986. CMR is an institutional member of the Market Research Society of India (MRSI).
, India’s leading technology market research and advisory firm, Indians from Tier II cities and beyond spend an average of 2 hours and 25 minutes per week shopping online, spending approximately 16% of their income. The top three triggers for online shopping include attractive prices (57%), convenient return and exchange processes (57%) along with irresistible offers (49%).){kind=link}