Gender neutral limited edition jewelry campaign features footballers Harmanjot Singh Khabra and Nganbam Sweety Devi
MUMBAI: Kalyan Jewellers, one of India’s largest and most-trusted jewelry companies, has today announced the launch of its football-themed jewelry – Es Vida. With the football World Cup around the corner, the all-new limited edition jewelry designs of Es Vida pay tribute to the country’s vibrant football culture.
Es Vida is a Spanish phrase that means ‘It’s Life’ – which is exactly what football is to its millions of supporters. This set of gender-neutral platinum and rose gold jewelry from Kalyan Jewellers provides fans with an opportunity to valiantly display their passion for the game.
Talking about this unique football memorabilia, Mr. Ramesh Kalyanaraman, Executive Director – of Kalyan Jewellers said, “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season. In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fans for whom football is life, will embrace Es Vida.”
The brand campaign for Es Vida features youth icons Harmanjot Singh Khabra and Nganbam Sweety Devi, both players representing India’s National Football Team. Coming together for the first time, Harmanjot Singh Khabra and Nganbam Sweety Devi speak about what football means to them. They advocate that one should #WearYourPassion– and are featured wearing the Es Vida range of gender-neutral jewelry from Kalyan Jewellers.
Football fans can now wear their passion as they cheer their favorite football teams and sporting icons – Es Vida designs are available at select showrooms in India, Qatar, United Arab Emirates, Oman, and Kuwait and are priced from INR. 45,000 onwards.