Mahindra Electric unveils “Vision Thar.e” – an all-new born electric avatar of the iconic SUV

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Mahindra Electric Automobiles Limited (MEAL)
Vision Thar.e
  • Breakaway Design Philosophy: Vision Thar.e represents a revolutionary leap in design, preserving the robust DNA of the iconic brand, and emphasizing the ‘explore the impossible’ philosophy.
  • Electric Innovation: The Thar.e boldly strides into the future on the INGLO-born electric platform, equipped with a cutting-edge high-performance AWD electric powertrain.
  • Sustainability in Action: Incorporating 50% recycled PET and recyclable uncoated plastics, Thar.e’s construction showcases a sincere commitment to environmental stewardship.
  • Ingenious Engineering: Featuring adaptable, modular, and swappable components, Thar.e reflects an innovative approach to electric SUV construction.

CAPE TOWN: Mahindra Electric, a subsidiary of Mahindra & Mahindra, has unveiled its latest creation, the “Vision Thar.e,” at its Futurescape event in Cape Town, South Africa. The Thar.e is an all-new, born-electric avatar of the iconic SUV, representing a revolutionary leap in design while preserving the robust DNA of the iconic brand.

The Thar.e boldly strides into the future on the INGLO-born electric platform, equipped with a cutting-edge high-performance AWD electric powertrain. It features adaptable, modular, and swappable components, reflecting an innovative approach to electric SUV construction.

Incorporating 50% recycled PET and recyclable uncoated plastics, Thar.e’s construction showcases a sincere commitment to environmental stewardship. The Thar.e’s one-of-a-kind modular construction and adaptable components position it as a standout in the electric SUV field.

The Thar.e’s design forges its own innovative and distinctive trail, yet it remains an authentic off-road SUV, maintaining the tenacity and exploration spirit of the brand. The exterior crafts a unique, formidable, and fresh vision. The crisp, geometric surfaces embody the robust ‘explore the impossible’ ethos, while innovative features like near-vertical windows maximize space and create a commanding presence.

The interior blends minimalism with functionality, focusing on the essentials of off-road driving. Elements like a central pivoting screen, robust grab handles, and an uncluttered layout emphasize Thar.e’s practicality for both urban and off-road adventurers.

The Mahindra Group is one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology, and financial services in India and is the world’s largest tractor company by volume.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

The Vision Thar.e is a testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, Mahindra’s focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.

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