Debut in key emerging markets planned, with state-of-the-art sales and service facilities in Agra, Kanpur, Varanasi, and Jammu in Q2 2025 | New state-of-art luxury 3S facility in Bengaluru and a world-class Service Centre in Hyderabad inaugurated | Rs. 450 crores investment from Franchise Partners in next 3 years
- Mercedes-Benz India grew by 4% in FY 24-25 its best-ever fiscal, despite a decline in the Entry Luxury Segment: Overall growth was driven by a 34% increase in Top-End and a 51% increase in BEV sales, in FY 24-25
- Q1 25 sales at 4775 units, declined by 11.8% mainly driven by the decline of the Entry Luxury segment by 28%. The top-End Luxury segment however grew by 6% in Q1 25, underlining a clear customer preference for Top-End Luxury products
- More than 1 out of 4 cars sold by Mercedes-Benz India in FY 24-25 and Q1 25, was a ‘Top-End Luxury’ vehicle like the S-Class, Mercedes-Maybach, AMG G 63
- BEV growth at 51% led to a penetration of 7% of total sales in FY 24-25, and 8% penetration in Q1 25, underlines the increasing trend of BEV acceptance
- Strong response to the EQS SUV, making it the highest-selling BEV for Mercedes-Benz
- LWB E-Class is the highest-selling model driven by the dynamic E 450 variant
- The waiting period for select ‘Top-End’ luxury vehicles like G63 AMG and Mercedes-Maybach S-Class has gone up to 12 months
- Mercedes-Benz to inaugurate world-class luxury MAR 20X outlets in key emerging markets like Kanpur, Varanasi, and Jammu in Q2 2025. Mercedes-Benz debuted in Agra, last week
- 21 New MAR 20X outlets planned in 2025, with an investment of Rs. 450+ cr from Franchise Partners in the next three years
- Strong demand for SUV portfolio comprising GLA, GLC, GLE, GLS, and G-Class | SUV penetration at 60% of total sales volume in FY 24-25
PUNE: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz in the January to March 2025 period. Mercedes-Benz sales were primarily driven by new product launches, qualitative network degradation, and elevating customer experiences. Mercedes-Benz India’s ‘Desire to Exceed’ market strategy is reflected in growing customer loyalty and increasing desirability of the brand in the Indian market. The strong performance of the Core and Top-End Luxury segment remained the highlight of the last fiscal and Q1 2025 sales and was complemented by a strong acceleration in the BEV growth and its increased penetration.
“Mercedes-Benz continues to be the most desirable luxury car brand in India, with nearly one in two German luxury cars sold in India, being a Mercedes-Benz. The desirability is driven by the unwavering commitment of our Franchise Partners in offering customers the luxury of choice with new desirable products, differentiating service, and a delightful retail experience. Our focus on strengthening the Top-End Luxury segment is highly successful, buoyed by the overwhelming response to the S-Class, the Mercedes-Maybach Night Series, the G 580 with EQ Technology, and the EQS SUV. Our BEV growth has been accelerating fast, with high sales penetration.”
“Mercedes-Benz will continue its major network upgradation and expansion with an investment of Rs. 450 crores from Franchise Partners, aimed at enhancing the brand’s footprint in emerging and existing metropolises, offering the latest global luxury standards in retail. As a fundamentally strong brand, we are confident of the mid to long-term prospect of the Indian market, pursuing a value-oriented sales approach, aimed at customer delight and business sustainability,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Robust demand for the Top-End Luxury segment:
The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong and consistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach, EQS SUV, and the AMG range. Top-end luxury segment sales grew by 34% in FY 24-25 with robust demand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV, and the iconic AMG G 63.
In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’ vehicle. The waiting period for the Top-End Luxury segment ranges from 4 months, and up to a year for the iconic AMG G 63.
Consistent traction driving the ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q1 2025. The Core segment comprising C-Class, E-Class LWB sedans, the GLC, and GLE SUVs continued to drive customer desire and loyalty, contributing a significant share in the overall sales volumes of Mercedes-Benz.
In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued, with very high customer traction across all markets. The Long Wheelbase E-Class remains the highest-selling luxury car in India.
Entry Luxury Segment:
Mercedes-Benz ‘Entry Luxury’ offers product substance, having a higher value for luxury customers. In Q1 2025, Mercedes-Benz’s ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated by-products at a lower price point with the high market offering. Mercedes-Benz products are feature-rich and fully loaded, underlining a value-oriented sales approach, that caters to growing customer aspirations.
Strong demand for BEV:
Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24-25 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlighted with the highest-ever customer deliveries for the EQS SUV.
Q1 25 sales also witnessed a similar strong demand for the BEV portfolio with a very positive response to the ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushing the BEV penetration to 8% in Q1 25.
The BEVs particularly witnessed significant growth in the ‘Top-End Luxury’ spectrum, with high demand for the EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for both these vehicles extends up to 12 months.
Major Retail Network expansion planned in Q2 2025:
Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has a major Retail Network expansion planned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21 world-class MAR20X outlets in new emerging markets, as well in the existing metropolis of New Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Chennai, with an investment of Rs. 450 crores from Franchise Partners in next three years. Mercedes-Benz will also debut in key emerging markets of Kanpur, Jammu, Varanasi, Udaipur, and Patna among other markets. A state-of-the-art modern luxury facility was inaugurated in Agra last week.