PUNE: Mother’s Recipe, India’s trusted homegrown legacy brand synonymous with homemade, traditional, and authentic products, proudly announces the launch of its innovative new brand, Hearty Roots. Marking a significant milestone, Hearty Roots bridges the authentic flavors cherished for generations with contemporary health and wellness aspirations, tailored specifically for today’s discerning, health-conscious consumer.
Hearty Roots is a passionate initiative by Mother’s Recipe under the visionary leadership of Sanjana Desai. Reflecting her deep commitment and personal passion, this new product line beautifully captures the essence of age-old traditional recipes, now thoughtfully enriched with nutrient-rich superfoods. Designed especially for the health-conscious millennials and individuals who wish to maintain a balanced lifestyle without compromising on traditional taste, Hearty Roots offers a guilt-free indulgence packed with wholesome benefits.
Consumer research reveals a notable shift among younger audiences, especially millennials, toward healthier food alternatives. Millennials, known for their discerning tastes and health awareness, proactively seek out products that offer both nutritional value and authentic taste. Similarly, older consumers facing health challenges such as diabetes and hypertension increasingly require diet-friendly options. Hearty Roots responds precisely to these evolving consumer demands.
The Hearty Roots range includes thoughtfully curated pickle variants:
- Mango Pickle with Ashwagandha: This pickle blends the tangy taste of raw mangoes with the earthy goodness of Ashwagandha, an adaptogen known for reducing stress, inflammation, and cholesterol.
- Garlic Pickle with Moringa Leaves: Combining robust garlic and nutrient-dense moringa leaves, this variant delivers powerful antioxidants and supports immune health, bone strength, and gut wellness.
- Mango Pickle with Flax Seeds: Featuring sweet and tangy mango paired with nutty flax seeds, this pickle contributes to heart health, cholesterol management, and blood sugar control.
- Lime Pickle with 100% Palm Jaggery: A unique blend of tangy lime and earthy palm jaggery, this variant is packed with essential minerals, aids digestion, boosts immunity, and cleanses the body.
- Brinjal Pickle: Celebrating the earthy and slightly sweet taste of brinjal, this pickle is rich in antioxidants, dietary fiber, and essential vitamins and minerals.
- Karela Pickle: Known for its distinct bitterness, balanced with spices, karela pickle supports blood sugar regulation and provides a healthy dose of vitamins A and C.
Hearty Roots perfectly aligns with the booming INR 10,352 crore health and wellness foods market, currently growing at approximately 10% annually. This range strategically leverages Mother’s Recipe’s deep consumer understanding and B2C marketing strategies to precisely target specific consumer segments. By preserving traditional taste and introducing power-packed superfoods, Hearty Roots ensures that every bite is nutritious and delicious.
Sanjana Desai, Executive Director, Mother’s Recipe, shared her enthusiasm about this pivotal launch: “With Hearty Roots, we are bridging the gap between culinary heritage and contemporary nutritional needs. This new brand is the culmination of our efforts to innovate within the framework of tradition, launching with our wellness-forward pickle range and expanding soon into more offerings that reflect the same ethos. It’s a reflection of our continued commitment to maintain the integrity of traditional Indian flavors while thoughtfully enhancing them with functional, nutrient-rich ingredients that support today’s health goals. We believe that Hearty Roots will set a new benchmark for what mindful, flavorful eating looks like – delicious, nourishing, and deeply rooted in the cultural fabric of our society.”
Hearty Roots is sustainably packaged and conveniently available across leading supermarkets, specialty stores, and e-commerce platforms, ensuring accessibility for all health-conscious consumers.