- Just in time for Valentine’s Day, Maybelline teams up with Myntra to introduce a creative CGI-driven film that brings to life the iconic Maybelline Superstay Teddy Tint mascot sealing each Myntra parcel with a kiss
- Maybelline Superstay Teddy Tint lipstick, along with the rest of the brand’s portfolio, is available on Myntra
BENGALURU: Valentine’s Day is a time for love, and every year, Myntra helps millions find the perfect gifts to express their emotions. This year, Myntra Beauty, one of India’s leading online beauty destinations, celebrates love with an innovative campaign in collaboration with Maybelline New York, the #1 makeup brand in the world. The “Sealed with a Kiss’’ campaign adds a unique twist to online shopping to show customer appreciation. Customers in Bengaluru can also shop for their favorite Maybelline products from Myntra and get them delivered starting 30 minutes via M-Now delivery.
The campaign introduces a series of films that bring to life the super cute Maybelline Superstay Teddy Tint mascot. The adorable Maybelline Teddy is seen sealing select Myntra parcels with stickers that say ‘Sealed with Love’, ‘Sealed with a Hug’, and ‘Sealed with a Kiss’. Each sticker features a playful version of the beloved Teddy, adding a dash of fun to every ‘special’ delivery, almost making each package look like a cute gift!
What adds another exciting layer to the campaign is the addition of QR codes embedded within these stickers. When customers scan the QR codes, they will unlock special ‘Teddy Treats’, a series of curated offers and delightful gifts with purchases during the entire week leading up to Valentine’s Day. This charming fusion of digital and physical interaction elevates the entire shopping experience makes consumers feel special and builds curiosity with each Myntra parcel they receive. Additionally, this campaign will drive excitement for both Maybelline as well as Myntra in a key consumption period like Valentine’s Week.
Link to the film:
