PUNE: Nexus Malls, India’s largest retail platform, has announced its commitment to building a world of inclusive and sustainable development. As the global community grapples with escalating challenges posed by increased carbon footprint, Nexus Select Trust has launched an innovative sustainable-themed Diwali campaign. The campaign aims to promote eco-friendly choices and encourage collective environmental responsibility.
The campaign invites people from all over the country to come forward and donate packaging waste, paper bags, and old newspapers, among other things. The highlight of the campaign is the Diwali installations at most of their malls, which are made mostly from recycled paper and corrugated sheets. The installations will be a visual representation of one of India’s most iconic monuments, such as India Gate, Hawa Mahal, Lotus Temple, etc.
Nexus Westend Mall and Nexus Pavillion will feature Shanivarwada and Huge Hawa Mahal setup, respectively, redefining the spirit of celebration by choosing sustainability, diversity, and togetherness above everything else. The malls have also announced assured prizes for customers who shop above Rs 5000 from October 15 onwards.
This unique initiative is not only restricted to promoting an eco-friendly environment but will also embody the spirit of Indian heritage and diverse culture. Crafted entirely from recyclable corrugated cardboard, each of these installations will be both a testament and a reminder of the positive impact achievable through collective environmental responsibility.
Nexus Malls’ sustainable festive campaign for Diwali celebrations is a step towards promoting eco-friendly choices and encouraging collective environmental responsibility. The malls’ Diwali installations made mostly from recycled paper and corrugated sheets represent India’s iconic monuments, embodying the spirit of Indian heritage and diverse culture. Customers who shop above Rs 5000 from October 15 onwards will be eligible for assured prizes.
