PUNE: Obeetee Carpets, a brand with over a century-long legacy of handcrafted Indian carpets, is set to announce the opening of its latest store in Pune. This marks the brand’s sixth store in India and the fourth in southern India, including two locations in Maharashtra. To celebrate this exciting expansion, Obeetee will also unveil its newest collection, Mediterranean Memories, created in collaboration with Australian-Italian designer Mariella Ienna, infusing Italian artistry and heritage into the heart of Pune.
The store, designed by Design21 and located in Pune’s vibrant Sangamwadi area, showcases Obeetee’s commitment to growth and expansion within the Indian market. Strategically curated to reflect the brand’s evolving aesthetic, the new space offers customers an immersive experience, featuring a range of Obeetee’s traditional collections alongside the contemporary Mediterranean Memories. This dual unveiling represents Obeetee’s forward-thinking approach, merging Italian inspiration with the finest Indian craftsmanship.
The Mediterranean Memories collection depicts Obeetee’s expansion into modern design. Departing from its classic style, Obeetee explores a fresh narrative with this collection inspired by the textures, landscapes, and architecture of Southern Italy. Crafted by skilled artisans in Varanasi, these carpets blend intricate patterns with luxurious textures, embodying the cultural essence of both Italy and India.
Mariella Ienna, the Australian-Italian designer behind this collection, brings a unique Mediterranean influence, drawing upon her heritage and personal memories of Palermo. Her designs, infused with a deep appreciation for her Italian roots, align seamlessly with Obeetee’s vision of carpets as art forms that tell a story, going beyond mere decor.
“Our collaboration with Mariella Ienna represents a significant step for Obeetee,” said Angelique Dhama, CEO of Obeetee Carpets. “Mediterranean Memories is a beautiful fusion of Italian and Indian influences, and we’re delighted to share this cross-cultural artistry with our Pune customers.”
Sharing her thoughts on the collaboration with Obeetee, designer Mariella Ienna stated, “It has been a highlight of my design career to produce this heartfelt collection with Obeetee. Their trust in their collaborators and the creative process rendered the experience all the more meaningful and enriching, and I’m very excited to see it on the stands.”
In recent years, Obeetee has expanded its design horizon, as seen in past collaborations with designers like Abraham & Thakore, and brands like Tissage showcasing the brand’s versatility and dedication to preserving the artistry of handmade carpets while embracing contemporary aesthetics. Each piece within Mediterranean Memories is hand-knotted or tufted using premium materials, ensuring that this luxurious collection remains accessible to a broader audience, reflecting Obeetee’s mission to make fine craftsmanship attainable.
For more information about the Mediterranean Memories collection, visit Obeetee Carpets.
