INDIA: Supertails, a tech-enabled pet-care startup, has conducted a survey titled “Pawrents 2.0,” which sheds light on the state of pet healthcare in India. The survey reveals that the demand for online veterinary consultations is on the rise, with 50% of Indian pet parents inclined towards adopting them. The report emphasizes the pet care challenges faced by India’s pet-parenting community and the significance of online veterinary health consultations.
The survey received data from over 400 pet parents, and the results revealed that 38% of GenZ pet parents are willing to shift to online vet consultations. Additionally, 51% of pet parents in Tier I cities express a strong desire for online veterinary consultations, while 44% of pet parents from Tier II and III cities would readily embrace online consultations for specialized expertise. However, only 16% of pet parents avail of online consultations in India, and 30% of pet parents encounter challenges with the accessibility of veterinary services in their respective areas.
India is home to over 32 million pets, and the Indian pet healthcare industry is expected to grow at a CAGR of 3.17%, with the potential to reach up to INR 7000 crore. However, the country boasts only 5,000-7,000 companion veterinarians, resulting in a ratio of just one vet for every 5,000 pets. This significant gap in the ratio underscores the essential role of tele-consultations in bridging this gap. It will help people gain access to expert veterinarians for their furry babies.
The growing awareness of Indian pet parents has led to increased demand for specialized services and a surge in veterinary clinics and pet insurance offerings. Aman Tekriwal, co-founder of Supertails, emphasized the importance of these findings, stating, “The insights from this survey shed light on the challenges faced by India’s pet-parenting community, particularly those seeking healthcare for their pets. It is evident that pawrents often encounter difficulties due to limited resources. This survey reveals the importance of creating awareness on online veterinary consultations and pet healthcare as there is a huge scope for pet care brands to solve the issues being faced by pet parents in India.“
In a country where pets are now beloved members of the family, access to quality pet healthcare is paramount. However, the survey shows that only 35% of dog parents adhere to regular 3-month check-ups, compared to 32% of cat parents. This highlights the critical need for pet parents to recognize the importance of regular veterinary consultations for the overall well-being of their furry companions.
The data also revealed that 49% of pet parents tend to overlook the importance of timely deworming for their furry friends. Similarly, around 41% of pet parents occasionally forget to ensure that their pets receive their vaccinations as scheduled. These statistics serve as a stark reminder of the ongoing need for education and awareness initiatives regarding essential pet healthcare practices, particularly emphasizing the vital roles of both deworming and vaccinations in ensuring the overall well-being of our cherished animal companions.
In conclusion, the survey conducted by Supertails highlights the growing demand for online veterinary consultations in India. It also sheds light on the challenges faced by India’s pet-parenting community and the significance of creating awareness on online veterinary consultations and pet healthcare. With the pet healthcare industry expected to grow at a CAGR of 3.17%, there is a huge scope for pet care brands to solve the issues being faced by pet parents in India.