Pune’s Quick Commerce Shopper Spent ₹13 Lakh on an iPhone Delivered in Just 3 Minutes: How Pune Instamarted 2025
Unpacking Pune’s year of premium splurges, snack obsession & lightning-fast deliveries
PUNE: India’s cultural capital has emerged as a key market for quick-commerce in the country this year. How India Instamarted 2025 reveals India’s fastest iPhone delivery of the year happened in Pune — a brand-new device arrived in just 3 minutes, beating unboxing videos to the finish line.
One Instamart account, a fan of potato chips, shelled out ₹1.5 lakhs on potato-powered happiness alone. While Pune snacked hard, it also trained harder — the Sports & Fitness category surged +475% YoY, cementing Pune as one of India’s most wellness-forward cities.
“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us.” Hari Kumar Gopinathan, Chief Business Officer, Swiggy
What Pune Instamart’d the Most in 2025:
- Late-night loyalists: Curd and mineral water ruled Pune’s post-midnight Instamart rush, defining the city’s nocturnal cravings.
- Gourmet meets global: Pune has emerged as one of Instamart’s top cities for sauces, cheese, meats, fish, vegetables, breads, and cooking oils, showcasing its appetite for both home-style cooking and global flavors.
- QIM behaviour spikes: Instamart’s festive season sale, The Quick India Movement sale saw Pune surge in makhana, Korean sauces, hand sanitizers, and nachos, driven by healthy snacking, world-cuisine experimentation, and hygiene essentials.
Pune’s Big Spenders & Faster-Than-Traffic Deliveries
- ₹13 lakh Instamart champion: Pune’s highest spender built a cart portfolio blending staples, treats, lifestyle items, and festival buys.
A City Expanding Its Wishlist
2025 proved that Pune is embracing Instamart for more than just groceries: Bakery, vehicle care, footwear, sports & fitness, toys, clothing, home essentials, electronics, makeup — all featured in Pune’s top-growing categories. The wallets are bigger, the carts are fuller, and the city is choosing convenience without compromise.
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.