Makes new age cinema experience accessible to residents in the neighborhood
GURUGRAM: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of its 14th multiplex in the city of Gurugram, Haryana. The 3-Screen multiplex is located in IRIS Broadway, Sector 85, Gurugram, on NH-8, Dwarka Expressway.
PVR INOX will strengthen its foothold in Haryana with 88 screens in 22 properties and continue its expansion in the Northern part of India with 463 screens in 103 properties.
The cinema is located in the most sought-after neighborhood shopping center, IRIS Broadway which offers an eclectic mix of retail, entertainment, and hospitality at the epicenter of New Gurugram. While there is an already established and ambitious community in the immediate catchment, the accessibility of the location through three major highways, NH48, Kundli – Manesar – Palwal Expressway and Dwarka-Gurugram Expressway will attract people from distant places to enjoy the cinematic experience on the big screen.
The multiplex has three impressively designed auditoriums with a total seating capacity of 482 with plush celebrity recliners where one can relax and indulge in a mouthwatering array of culinary delights from the extensive food menu. Each of the three screens is equipped with the best-in-class cinema technologies for sound and projection. This includes the advanced 4K Laser Projection system providing razor-sharp visuals, 7.1 Dolby surround sound, and a vibrant 3D view powered by Volfoni.
Commenting on the announcement, Ajay Bijli, Managing Director, PVR INOX Limited, said, “Gurugram is a city that is always on the move with fast-paced infrastructural development being a financial and technology hub. We feel delighted to bring a new-age cinematic experience to New Gurugram which has witnessed a remarkable surge in offering a vibrant social life, residential accommodation, and employment opportunities. We are confident that INOX IRIS Broadway will evolve into a preferred destination for movie enthusiasts and strengthen our brand presence in the region”.
With a modern and stylish theme, the new property promises a captivating blend of styles. Industrial accents softened by contemporary hues create a unique and inviting atmosphere. Handcrafted luxurious tiles and mirrors add a touch of extravagance, while rubber wood fins in the ceiling with pops of bold color infuse warmth and personality. This carefully curated design equilibrium makes INOX IRIS Broadway a space that is both stylish and functional, setting the stage for an unforgettable cinematic journey.
“We understand that location is key to creating convenient and accessible entertainment options. That’s why we’re thrilled to introduce INOX IRIS Broadway in the heart of Gurugram’s burgeoning Sector 85. This strategic location, just off major highways makes the cinema easily accessible to residents of surrounding high-rises, busy professionals, and families in Gurugram. We’re confident that INOX IRIS Broadway will become the go-to destination for the evolving entertainment needs of diverse audiences”, said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
