Located near Reliance Mall in Kharadi, the store will retail the Indie, accessories, and merchandise.
PUNE: Electric scooter manufacturer River has launched its first Maharashtra store in Pune. This marks the brand’s first venture beyond its Southern stronghold. Spanning 1300 sq. ft., River Store Kharadi was launched in association with Ralas Wheels Private Limited. The River Store provides customers a first-hand view into all River offerings, including the Indie, accessories, and merchandise. In addition, River has opened a fully fledged service center with an area of 4000 sq. ft. within a 4 km radius of the store.
Speaking about the store launch, Aravind Mani, Co-founder and Chief Executive Officer, River, shared, “Pune has long been a hub for automotive excellence. When we launched Indie, we received a lot of pre-orders from the city, and we are thrilled to now bring the SUV of scooters to Pune. Our goal is to establish River Indie as a distinctive vehicle in the region, offering both style and convenience. Pune is our first stop in Maharashtra, and we’ll be expanding our presence in the state with stores across Nashik, Nagpur, Mumbai, and more, in the coming months.”
Following Pune, River plans to expand its presence in Maharashtra and Gujarat with 10 stores in the next 6 months. The company will continue its expansion across South India with new stores in Vijayawada, Thrissur, Pondicherry, and Palakkad, amongst others. River is currently in a rapid expansion phase and aims to establish its footprint across the Western, Eastern, and Northern markets in India this year. As of today, the company operates in 20 stores across Bengaluru, Hyderabad, Chennai, Hubli, Visakhapatnam, Kochi, Coimbatore, Mysuru, Tirupati, and more.
The River Store, Kharadi, has a vibrant atmosphere and is designed to showcase the brand’s aesthetics that incorporate pebbles and other organic shapes that evoke the essence of rivers. At the core of the store’s aesthetics is a carefully designed habitat that depicts how Indie blends into daily life. The narrative aligns with River’s ethos, taking people from where they are to where they want to be.
The Indie is priced at INR ₹1,44,499 (ex-showroom, Pune). Customers can visit the store for test rides, browse merchandise, or book an Indie. They can also book test rides or make purchases online at www.rideriver.com.
The River Store Kharadi is located at Shop No. 2, Goodwill Landmark Apts, Survey No. 11, Hissa No. 10, Kharadi, Pune, Maharashtra – 411014.