Samsung Brings Contemporary Artwork of Young Indian Artists to Your Home with The Frame TV, Adds More Artworks to Art Store

The Frame TV
  • Ties up with, a one-stop platform for contemporary art in India
  • This partnership gives an opportunity to emerging and established young Indian artists to gain visibility and enhance their artistic presence through The Frame TV

GURUGRAM: Samsung, the global No.1 television brand for 17 years, has added Indian contemporary artwork to the art store of its lifestyle TV, The Frame, which is a TV when it’s on and art when it’s off.

To bring these beautiful contemporary artworks to its consumers, Samsung has collaborated with, a blockchain-powered online platform that aims at building a global ecosystem underlining the best art practices from South Asia.

Available on all The Frame TV models, the collection of artworks from has been added to the existing art store that offers more than 2100 artworks. Created by young Indian artists, these newly added artworks are a contemporary take on Indian monuments, folk art, textile traditions, diversity, and more. Made with bold brush strokes, vibrant colors, and carefully drawn lines, the artworks present the themes of ecology, futurism, migration, hope, etc. expressed in a variety of artistic languages.

Designed with customizable bezels and slim edges, The Frame TV lends a luxury aesthetic appeal to consumers’ living rooms by offering a real-life art gallery-like experience at home. Its matte display and accurate exhibition of colors allow consumers to enjoy the fine detail of the art pieces with sheer precision.

“Along with the expression and medium of art, the way art is displayed has also been transforming. With The Frame TV, we have revolutionized the way art is brought alive in living spaces or art galleries through digital display.  The Frame TV allows consumers to display their favorite art, which looks incredibly real on the screen and elevates the design quotient of any space. The QLED technology that powers The Frame TV delivers brilliant picture quality for an immersive in-home entertainment experience. Our collaboration with is a demonstration of our vision of bringing together art lovers, and local and global artists via technology,” said Mohandeep Singh, Senior Vice President, of Visual Display Business, Samsung India.

Expression of art has evolved over the years, with today’s artists gladly embracing innovation to showcase their work. They are not daunted by the change; they are in fact thrilled because technology has made it possible and easier for artists to reach a wider audience and be a part of a larger creative community. By partnering with Samsung, a leader in the global television industry, we strive to make India’s varied art forms adorn the homes of every individual. It is a beautiful way to showcase the rich culture and heritage of our country and an outstanding blend of art and technology,” said Aparajita Jain, Founder, of

Samsung’s lifestyle The Frame TV is an artistic marvel that lets consumers frame it their way by offering a range of customizable, magnetic bezels for easily choosing or even changing their favorite color to appropriately match their interior space. Boasting remarkable picture clarity and 100% color volume with QLED technology that enables life-like colors, augmented contrast, and exemplary details, The Frame TV also features Samsung’s proprietary Quantum Dot Technology, a powerful Quantum Processor 4K, 4K AI upscaling capabilities, and Q-Symphony that allows The Frame TV to perfectly synchronize with Samsung soundbar for an elevated surround sound effect without muting the television speakers. The matte display of The Frame TV omits reflections, making the art piece appear truly lifelike.

With an art store on The Frame TV, consumers have limitless access to a collection of over 2,100 modern, classic, and contemporary artworks from renowned and emerging artists. That’s not all, consumers can also display their collection of personal photos and reminisce fond memories on The Frame TV when it’s not in use.

Key features:

Anti-Reflection Matte Display

Anti-reflection matte display of The Frame TV limit light distraction on your screen by reducing the effects of glare. This makes the difference between art displayed on television and real art almost negligible.

Create the Right Mood with Customisable Bezels

Whatever your aesthetic, mood, or occasion, choose from the Modern or Beveled bezel in 4 varied colors. The magnetic bezel is easy to snap on, making design updates a breeze.

Life-like Picture Quality with 100% Colour Performance

The QLED technology ensures consumers are bedazzled by a billion shades of brilliant color at 100% color volume. Quantum Dot technology brings forth a sublime picture quality by transforming light into a vivid color that stays true for bold detail, even as the scene brightens.

Scintillating Picture Clarity with Quantum HDR

The Frame TV renders an opportunity to enjoy an expanded range of color and contrast with the intelligent Quantum HDR. Coming with an impressive spectrum that brightens whites and deepens blacks, consumers can see every fine detail of movies and shows with HDR.

Smart Display with Motion Sensors

When The Frame TV is off, Art Mode is activated using the built-in motion sensors that turn the television into an exhibition of art collection. These intelligent sensors allow consumers to display their personal art collection or favorite photos from the art store.


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