NEW DELHI: Shiprocket, India’s leading eCommerce enablement platform, has entered into a strategic partnership with Truecaller, the globally renowned communication platform, to cater to the ever-evolving landscape of mobile commerce. This collaboration is poised to reshape the online shopping experience for consumers and empower independent eCommerce merchants across India. The partnership will enable 3 lakh Shiprocket merchants to streamline their consumers’ mobile onboarding to shopping journeys and deliver a frictionless consumer experience.
According to a report by Statista, Mobile commerce in India is projected to reach $46.4 billion in 2023. Mobile shopping is one of the growth drivers for this projection, and with this partnership, Shiprocket aims to enable merchants to grow in this burgeoning market by providing a seamless consumer experience. The partnership will unlock numerous benefits, emphasizing the commitment to enhancing user experience and enabling eCommerce merchants to do business easily.
- Truecaller’s 1-Tap number-based OTP-less verification solution will expedite the onboarding process for new sellers on the Shiprocket platform, resulting in faster sign-ups and reduced friction
- The 1-Tap, OTP-less verification will also help the merchants deliver a swift and secure online checkout experience for shoppers. This combined with Shiprocket Checkout will enable merchants to provide the ultimate ‘one-click’ checkout experience to their consumers which lifts up the sales conversion from 20% to 40%
- Further to communicate in a trusted, safe, and productive manner, the partnership will enable Shiprocket’s merchant ecosystem to leverage Truecaller’s Verified Business Caller ID solution. This will enable merchants to foster a seamless communication experience with their customers, especially for important use cases such as delivery and support
Speaking on the partnership Saahil Goel, Co-founder & CEO, of Shiprocket said, “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. Truecaller’s OTP-less verification combined with the Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences. In addition to this, the merchant verification badges will also help build credibility and enable them to communicate with their consumers seamlessly.”
Priyam Bose, Global Head GTM & Developer Products, Truecaller, said, “At Truecaller, our commitment lies in empowering businesses in the realms of customer authentication to communicate in a trusted, safe, and consistent manner with their end consumers. With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.”
Shiprocket’s collaboration with Truecaller comes when the eCommerce industry is evolving rapidly, demanding innovative solutions to meet the changing needs of businesses and consumers alike. This partnership cements Shiprocket’s position as a leading eCommerce enablement platform, driving positive change and creating a more user-friendly environment for merchants.
