- Signals adoption of decentralized blockchain technology
- Announces Škodaverse India, a Web3.0 platform to engage users with NFT sales
- Will offer unique digital art enabling customers to unlock bespoke utilities and experiences
- Aims to create a community of Škoda fans to interact, engage and co-create in the long term
- Škodaverse India is a part of the existing global Web3.0 initiative Škodaverse
MUMBAI: Driving into new realms of innovative technologies aimed at putting newer and younger audiences in the driver’s seat, Škoda Auto India has steered into the global Web 3.0 initiative with Škodaverse India. Part of the global Škodaverse initiative, Škodaverse India starts with a platform that enables users to explore, buy, and trade NFTs (Non-Fungible Tokens) online. This initiative aims to build a community of Škoda loyalists to engage, collaborate and build a long-term relationship with the brand.
Mr. Christian Cahn von Seelen, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India said, “Škodaverse India signifies the brands leap into uncharted digital territory. It’s not just about creating extraordinary digital assets, it’s about forging deep connections with a community that shares an unwavering passion for the brand and its initiatives in India. It also showcases our commitment to sustainability and innovation, through leveraging carbon-neutral blockchain technology that enables secure, transparent, and decentralized transactions.”
An NFT is a digital certificate of ownership that acts as a unique identifier that cannot be copied, substituted, or subdivided. They are recorded on a blockchain and used as certificates of authenticity as well as ownership. An NFT can be an image, video, sound or any other creative digital form as well as tickets and membership passes.
To enable the universal participation of all Škoda India enthusiasts, the Škodaverse India NFT platform will enable the purchase of NFTs through cryptocurrencies as well as through INR, USD, Euro, and other fiat currencies. Keeping sustainability as a guiding star, the first collection of NFTs will be minted on the NEAR Protocol, a carbon-neutral project as certified by the South Pole. The platform is built on a shared, proof-of-stake, layer-one blockchain designed for usability.
Škoda Auto India is commencing its web 3.0 strategy in collaboration with Antier, the largest blockchain consulting firm, which is also spearheading comprehensive innovation-focused processes of creating and minting NFTs.
Each NFT collection will be curated to ensure a high-quality and engaging experience, enabling users to receive unique collectibles, unlock exclusive experiences, and forge a deeper bond with the brand. The Škodaverse India platform, https://skodaverseindia.co.in facilitates signing in, creating, and maintaining profiles with updates on the creation and sale of NFTs. Škoda Auto India will also release regular updates on utilities via its Škodaverse India Discord (https://discord.gg/8rEJN9CzNt), Škodaverse India Telegram (https://t.me/skodaverseindia) and ŠkodaIndia Twitter (https://twitter.com/SkodaIndia) social network accounts.